ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains...
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ABSTRACTThe banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation. Globalization is referred to as the inte...
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ABSTRACTWith the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior i...
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ABSTRACTA marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketi...
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INTRODUCTIONThe business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interestin...
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Cost control is a vital instrument for the survival of any business organization. The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th...
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This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study....
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This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd...
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Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market...
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This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study....
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