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Marketing project topics, essays, seminar topics, thesis topics, and project topics in marketing

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The Impact Of Market Segmentation And Product Positioning In A Service Industry

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains...

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The Effect Of Globalization On Banking Operation In Nigeria. (a Case Study Of First Bank Nigeria Plc.)

ABSTRACTThe banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation. Globalization is referred to as the inte...

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Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods

ABSTRACTWith the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior i...

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Role Of Marketing Information System In Enhancing Sales

ABSTRACTA marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketi...

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Public Relation And It’s Impact In The Banking Industry

INTRODUCTIONThe business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interestin...

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The Effect Of Cost Control In Powering Industries (a Case Study Of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis

Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th...

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Impact Of Sales Promotion Strategies On Customer Patronage Of Breweries Product (a Case Study Of Nigerian Breweries Plc)

This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study....

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The Impact Of New Product Development On Sales Volumes (a Case Study Of Peugeot Automobile Nigeria Limited Kaduna)

This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd...

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Effect Of Promotional Tools In Product Marketing

Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market...

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Enhancing The Sales Of Consumers Goods Using Marketing Segmentation (a Case Study Of Pz Nigeria Plc, Kaduna)

This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study....

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