ABSTRACT
With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as to the sociological factor affecting customer’s behavior. This is done in order to know the desired consumer’s needs, wants, and incomes to know the extent to which the sociological factors affect their behavior. Thus the student shows that marketers take into cognizance the customer’s needs, incomes, statues and life style. The philosophical marketing concept of consumer goods and preferences and this enable the marketers to push or sell it product in the market.
TABLE OF CONTENTS
Title Page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction
1.1 Historical Background
1.2 Statement of Problem
1.3 Purpose of the Study
1.4 Scope of the Study
1.5 Limitation of the Study
1.6 Definition of Terms
CHAPTER TWO
2.0 Introduction
2.1 Abraham Maslow Physiological Needs
2.2 Consumer Behaviour
2.3 Sociological Perspectives of Consumer Behaviour
2.4 Psychological Perspectives of Consumer Behaviour
2.5 Cultural Factor Affecting Consumer Behaviour
2.6 Relationship between Marketers and Consumers
CHAPTER THREE
3.1 Summary
3.2 Conclusion
3.3 Recommendation
Bibliography
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(2014, 08). Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods.. ProjectStoc.com. Retrieved 08, 2014, from https://projectstoc.com/read/2610/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842
"Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods." ProjectStoc.com. 08 2014. 2014. 08 2014 <https://projectstoc.com/read/2610/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842>.
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"Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods.." ProjectStoc.com. 08, 2014. Accessed 08, 2014. https://projectstoc.com/read/2610/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842.
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