ABSTRACT
This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services.
To carry out he research work some of the find out the problem faced by the from in marketing their service.
-it ascertain the possibility of applying the marketing concept in service marketing.
-To recommend efficient and effective ways of marketing lawn dry and dry cleaning service.
-Four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work text books, on the area of study were carried out. Top man‘s formula was used to determine the sample size of the customer while a census of the staff was carried out.
The data collected were presented on statistical table analysed and interpreted while chi- square. Based on the analysis the following finding is lack of proper integration that there is lack of proper integration of the marketing concept in the firm.
That most customers chose their cleaning firm because of their service efficiency and I prompt delivery rather than n location.
The firm’s in ability to meet customer’s service needs / requirements through adequate provision of enough collection centre and patrol vans is contributory to customers use of direct visit to firm approach. It therefore deports tack of well panned and good distribution service
Conclusively, this has shown enough that there exist adequate demand for law dry and dry cleaning service which is capable of sustaining cleaning firms and enhancing their growth, his latent demand can only be stimulated into effective demand by the use of appropriate marketing and management strategies.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER One
1.0 Introduction
1.1 Statement of problems
1.2 Objective of the study
1.3 Formulation Of hypothesis
1.4 Significance of the study
1.5 Scope of he study
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 an overview of marketing
2.2 an overviews of service
2.3 what is marketing concept
2.3 nature of service
2.4 characterises of service
2.5 service marketing premise and strategy
2.6 marketing mix for service
2.7 The role of marketing concept in law dry Industry.
CHAPTER THREE
3.0 Research methodology
3.1 population of the study
3.3 sampling techniques
3.4 sample instrument used
3.6 methods of data treatment and analysis
CHAPTER FOUR
4.0 presentation analysis and interpretation of dates33
4.1 presentation and analysis of data
4.2 text of hypothesis
CHAPTER FIVE
5.0 summary of the finding recommendations and conclusions
5.1 summary of the findings
5.2 recommendations
5.3 conclusions
5.4 bibliographies
5.5 appendixes
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1359/application-of-marketing-concept-in-service-industry-a-case-study-of-snow-white-lawn-dry-and-dry-cleaning-service
"Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1359/application-of-marketing-concept-in-service-industry-a-case-study-of-snow-white-lawn-dry-and-dry-cleaning-service>.
"Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1359/application-of-marketing-concept-in-service-industry-a-case-study-of-snow-white-lawn-dry-and-dry-cleaning-service>.
"Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1359/application-of-marketing-concept-in-service-industry-a-case-study-of-snow-white-lawn-dry-and-dry-cleaning-service.
- Related Works
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- Marketing Of Insurance Services In Nigeria: Problems & Prospects
- Marketing Of Insurance Services In Nigeria: Problems & Prospects
- An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria (a Case Study Of Unilever Nigeria Plc Enugu)
- Role Of Marketing Information System In Enhancing Sales
- Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria – A Case Study Of Nnpc Enugu And Port-harcourt
- The Effect Of Exchange Rate Fluctuation On Imported Goods In Nigeria (a Case Study Of Toyota Nigeria Limited, Lagos
- The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria (a Case Study Of Enugu Zonal Office)
- Factors Influencing Customers Patronage Of Fast Food Restaurants In Abia State, Nigeria
- The Effect Of Market Segmentation And Positioning On Company Performance A Case Study Of Selected Text Book Publishing Companies In Owerri