ABSTRACTS
Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?
It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.
Chapter one contains a discussion of how the banks and financial services can be marketable. It went further to state problem to be studied and why this study was carried out, the scope and limitation of the study and finally the propositions and the definition of terms.
The chapter two contains a number of past related literature examined by other studies as it related to the application of the marketing concept in the Banking & Financial services.
The methods used in collecting relevant data lie the design of the study. It also deals with way the questionnaires were distributed and the treatment of the data.
The data got from the research survey were analyzed and interpreted. Also similar question on both questionnaires were compared.
Finally, the summary of findings, conclusion on the research and recommendations made by the researcher are all in chapter five.
It banks & financial intitutions would put the recommendations made in the study to use, there will not only be satisfied customers with services offered, but a continuous increase in profit made, thereby making the problems of the banks a thing of the past.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Table of contents
CHAPTER ONE – INTRODUCTION
1.1 Background of the study
1.2 Objective of the study
1.3 Significant to the study
1.4 Scope of the study
1.5 Limitation to the study
1.6 Statement of problems
1.7 Need for the study
1.8 Purpose of the study
1.9 Research proposal
1.10 Definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.1 Design of the study
3.2 Population for the study
3.3 Sample size
3.4 Development of research materials
3.5 Questionnaire design
3.6 Research procedure
3.7 Treatment of data
CHAPTER FOUR
4.0 Presentation analysis and interpretation of data
CHAPTER FIVE
5.1 Summary of findings
5.2 Conclusions
5.3 Recommendations for improvement
5.4 Bibliography.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5739/marketing-of-banking-and-financial-service-a-case-study-of-leadway-assurance-company-limited-5867
"Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5739/marketing-of-banking-and-financial-service-a-case-study-of-leadway-assurance-company-limited-5867>.
"Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5739/marketing-of-banking-and-financial-service-a-case-study-of-leadway-assurance-company-limited-5867>.
"Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5739/marketing-of-banking-and-financial-service-a-case-study-of-leadway-assurance-company-limited-5867.
- Related Works
- The Impact Of Market Segmentation And Product Positioning In A Service Industry
- Marketing Of Financial Services In Our Banking Industries Today
- Analysis Of The Impact Of Course Of Study On Students Attitudes Towards Entrepreneurship Development In Nigeria
- The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis A Case Study Of Emenite Nigeria Plc
- Distribution Channel / Styrategies For Bread In Enugu State (a Case Study Of 7up Bottling Co. Plc Enugu Plant)
- The Effect Of Segmentation In The Target Marketing Of Nbl Plc In Enugu State
- The Effect Of Sales Promotion On The Marketing Of Consumer Goods (a Case Study Of Nigeria Bottling Compny Plc Enugu)
- Effective Packaging As A Promotional Tool In Marketing Of Beauty Care Product (a Study Of Hards And Dromedas Ltd)
- Customer Services In Financial Institutions, A Step Towards Improving Profitability (a Case Study Of Union Bank Plc, Oko)
- Sales Promotion And Consumer Preference For Noodles: A Study Of Noodles Eaten In Moua Of Ikwuano L.g.a. Of Abia State