this research is aimed at small-scale industries development in anambra state: problems and prospects. small-scale industries are those industries that are privately owned by its owners...
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this study on “co-operate advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory o...
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distribution of soft drinks in nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the nigeria economy. to carefully examine...
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this study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. insurance companies are always seeking alternative ways to improve the...
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systemat...
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thepurpose of this research is toinvestigate into the impact of motivation on productivity of employees. this research was carried out in ho branch of gemini lifeinsura...
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this study assessed the effect ofdemographic variables on the purchase of fashion related products usingstudents of abia state university, uturu as the case study. a total of 100 respondents w...
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this studyassessed the role of consumer protection agencies on the consumer in nigeriausing the people living in aba. a totalof 105 respondents were investigated using the cross-sectio...
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This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional sur...
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this study investigated the effect of psychological variables on the purchase of fashion related products usingfashion consumers in anambra and imo states. using the ordinaryleas...
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