Abstract
This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture to a large extent influence the buying behaviour of consumers. Based on these findings and others, the researcher made such recommendations such as setting reasonable prices, ensuring adequate product availability, adhering to quality standards and specifications as well as engaging the service(s) of marketing experts in the management of company production processes, which if applied, will help increase the sales and overall performance of the company.CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.2 Objectives of the Study
1.3 Research Questions
1.4 Research Hypotheses
1.5 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Terms
1.9 Organization of the Study
1.10 Conceptual Framework of the Study
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Conceptual
Empirical
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Area of the Study
3.3 Population and Sample Size Determination
3.4 Sources of Data
3.5 Instrument for Data Collection
3.6 Reliability and Validity of Instruments
3.7 Method of Data Analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
References
Appendix One: Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 10). Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba).. ProjectStoc.com. Retrieved 10, 2016, from https://projectstoc.com/read/8164/impact-of-product-pricing-on-organizational-effectiveness-a-case-of-nigerian-breweries-plc-aba-7799
"Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba)." ProjectStoc.com. 10 2016. 2016. 10 2016 <https://projectstoc.com/read/8164/impact-of-product-pricing-on-organizational-effectiveness-a-case-of-nigerian-breweries-plc-aba-7799>.
"Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba).." ProjectStoc.com. ProjectStoc.com, 10 2016. Web. 10 2016. <https://projectstoc.com/read/8164/impact-of-product-pricing-on-organizational-effectiveness-a-case-of-nigerian-breweries-plc-aba-7799>.
"Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba).." ProjectStoc.com. 10, 2016. Accessed 10, 2016. https://projectstoc.com/read/8164/impact-of-product-pricing-on-organizational-effectiveness-a-case-of-nigerian-breweries-plc-aba-7799.
- Related Works
- The Impact Of Effective Management Of Resources In Solving Unemployment Problem In Nigeria. (a Case Study Of Oji-river Local Government Enugu)
- The Role Of Marketing Planning In The Achievement Of An Organizational Objectives (a Study Of Emenite Company Nigeria Ltd, Enugu)
- The Role Of Public Relations In The Marketing Of Hospital Services (a Case Study Of Park-lane Hospital Enugu)
- Impact Of Trade Fairs In Promotion Marketing Of Goods And Services (a Case Study Eccima)
- The Effect Of Sales Promotion On Sales Volume A Case Study Of Vitafoam Company In Enugu Metropolis
- Marketing Research And Strategy Of Paris Hotel Abuja
- The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)
- Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha, God’s Healing Water In Enugu)
- Strategies For Introducing A New Product In The Market (a Case Study Of Fanta Lemon Of Coca-cola Company In Enugu Metropolis)
- Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu