INTRODUCTION
In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication.
The company also develops its integrated marketing mix such as price, place/distribution, product, and promotion which consist of promotional mix as mention earlier.
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF GENERAL PROBLEM
1.2 BACKGROUND TO THE SUBJECT MATTER
1.3 RATIONALE FOR THE STUDY
1.4 THE SCOPE OF THE STUDY
1.5 THE LIMITATION CONSTRINTS
1.6 DEFINITION OF MAJOR TERMS
CHAPTER TWO
2.1 THE FOLLOWING IS THE NATURE OF EACH PROMOTION MIX OR TOOLS
2.2 THE IMPORTANCE OF ADVERTISING, PERSONAL SELLING SALES PROMOTION, PUBLIC RELATION AND DIRECT MARKETING
2.3 THE TYPES OF SALESMANSHIP
2.4 CLASSIFICATIONS OF SALES PROMOTION
2.5 THE MAJOR STEPS IN EFFECTIVE SELLING
2.6 TARGET AUDIENCE AND OBJECTIVES
2.7 ADVERTISING, PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATION, AND DIRECT MARKETING TECHNIQUES.
2.8 MARKETING COMMUNICATION
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 RESEARCH APPAOACHES OR METHOD USED
3.2 JUSTIFICATION OF THE APPROACHES USED
3.3 RESEARCH INSTRUMENT OR TOOLS USED
3.4 RESEARCH POPULATION AND SIZE
3.5 SAMPLING PROCEDURE EMPLOYED
3.6 JUSTIFICATION FOR THE SAMPLE SELECTION AND SAMPLE PROCEDURE
3.7 STATISTICAL TECHIQUES USED IN ANALYSING THE DATA
3.8 HYPOTHESIS FORMULATION
CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATION
BIBLIOGRAPHY
QUESTIONNAIRE
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 03). Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.. ProjectStoc.com. Retrieved 03, 2014, from https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna." ProjectStoc.com. 03 2014. 2014. 03 2014 <https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna>.
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.." ProjectStoc.com. ProjectStoc.com, 03 2014. Web. 03 2014. <https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna>.
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.." ProjectStoc.com. 03, 2014. Accessed 03, 2014. https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna.
- Related Works
- An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (a Study Of Unilever Nigeria Plc)
- The Impact Of Marketing In The Development Of Tourism In Enugu State
- The Relationship To Brand Preference Among Consumers Of Beer In Umuahia Metropolis
- Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods
- Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria
- The Role Of Marketing Co-operatives In Economic Development Of Nigeria (a Case Study Of Rice Marketing Co-operative In Ugbawka, Nkanu-east Local Government Area)
- Marketing Of Frozen Fish In Enugu State. (a Case Study Of Udi Local Government Area)
- Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products (a Case Study Of Omo Detergent).
- An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis (a Case Study Of Top Class Barbing Salon Awkunanaw Enugu
- Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)