INTRODUCTION
In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication.
The company also develops its integrated marketing mix such as price, place/distribution, product, and promotion which consist of promotional mix as mention earlier.
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF GENERAL PROBLEM
1.2 BACKGROUND TO THE SUBJECT MATTER
1.3 RATIONALE FOR THE STUDY
1.4 THE SCOPE OF THE STUDY
1.5 THE LIMITATION CONSTRINTS
1.6 DEFINITION OF MAJOR TERMS
CHAPTER TWO
2.1 THE FOLLOWING IS THE NATURE OF EACH PROMOTION MIX OR TOOLS
2.2 THE IMPORTANCE OF ADVERTISING, PERSONAL SELLING SALES PROMOTION, PUBLIC RELATION AND DIRECT MARKETING
2.3 THE TYPES OF SALESMANSHIP
2.4 CLASSIFICATIONS OF SALES PROMOTION
2.5 THE MAJOR STEPS IN EFFECTIVE SELLING
2.6 TARGET AUDIENCE AND OBJECTIVES
2.7 ADVERTISING, PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATION, AND DIRECT MARKETING TECHNIQUES.
2.8 MARKETING COMMUNICATION
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 RESEARCH APPAOACHES OR METHOD USED
3.2 JUSTIFICATION OF THE APPROACHES USED
3.3 RESEARCH INSTRUMENT OR TOOLS USED
3.4 RESEARCH POPULATION AND SIZE
3.5 SAMPLING PROCEDURE EMPLOYED
3.6 JUSTIFICATION FOR THE SAMPLE SELECTION AND SAMPLE PROCEDURE
3.7 STATISTICAL TECHIQUES USED IN ANALYSING THE DATA
3.8 HYPOTHESIS FORMULATION
CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATION
BIBLIOGRAPHY
QUESTIONNAIRE
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 03). Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.. ProjectStoc.com. Retrieved 03, 2014, from https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna." ProjectStoc.com. 03 2014. 2014. 03 2014 <https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna>.
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.." ProjectStoc.com. ProjectStoc.com, 03 2014. Web. 03 2014. <https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna>.
"Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna.." ProjectStoc.com. 03, 2014. Accessed 03, 2014. https://projectstoc.com/read/2003/analysis-of-promotion-mix-as-tools-of-marketing-communication-a-case-study-of-unilever-nigeria-plc-kaduna.
- Related Works
- Impact Of Sales Persons On The Coporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)
- The Impact Of Transportation Cost On Consumers Retail Goods Prices. (a Case Study Of Garriki Market, Enugu South Local Government Enugu State).
- The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd)
- Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor
- The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products In Anambra State (a Case Study Of Onitsha Metropolis)
- The Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry (a Case Study Of Nigeria Brewery Plc Enugu)
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology)
- Problems And Prospects Of Marketing In Small-scale Industries In Nigeria (a Case Study Of Wilson Group Of Companies Nsukka)
- The Effect Of Market Segmentation On The Performance Of Insurance Companies In Nigeria (a Case Study Of Selected Insurance Companies In Nigeria)
- Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)