ABSTRACT
The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage. Having analyzed the data, findings were made: The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products. Base on the findings the researcher therefore made the following recommendation. Firstly that the down sector should also be completely deregulated. More independent marketers should be given license to import and market the petroleum products. The government should create an enabling environment for this purpose. Foreign exchange should be made available to them adequately and all forms of tariffs should be removed from the imported products. The researcher concluded by saying that the protracted scarcity of petroleum products in Nigeria result from the breakdown of the refineries and the inadequate importation of the products into the country.
TABLE OF CONTENT
Cover page = = = = = = = = i
Title page = = = = = = = = = ii
Approval page == = = = = = = = iii
Dedication = = = = = = = = iv
Acknowledgement = = = = = = = v
Abstract = = = = = = = = = vi
Table of content = = = = = = = vii
CHAPTER ONE:
INTRODUCTION
1.1 Background of the study = = = = = 1
1.2 Statement of problem = = = = = 3
1.3 Objectives of the study = = = = = 4
1.4 Hypothesis = = = = = = = 5
1.5 Hypothesis 2 = = = = = = = 5
1.6 Significance of the study = = = = = 6
1.7 Scope of limitations of the study = = = 7
1.8 Definition of terms. = = = = = = 8
1.9 Limitation of the study = = = = = 9
CHAPTER TWO:
LITERATURE REVIEW
Literature review = = = = = = 11
CHAPTER THREE:
RESEARCH DESIGN
3.1 Sources of data = = = = = = =21
3.2 Study Population = = = = = = 22
3.3 Instrument for data collection = = = = 23
3.4 Data collection proceed = = = = = 23
3.5 Method of data analysis = = = = = 24
Appendix = = = = = = = = 25
Questionnaire = = = = = = = 26
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1 Questionnaire distribution and return
characteristics respondents = = = = 32
4.2 Analysis of data from NNPC staff = = = 33
4.3 Analysis of data from dealers = = = = 42
4.4 Sex Distribution = = = = = = = 47
4.5 Distribution of respondents = = = = 48
CHAPTER FIVE:
SUMMARY OF FINDINGS
5.1 Summary of findings = = = = == 50
5.2 Recommendation = = = = = = 51
5.3 Conclusion = = = = = = = 53
Bibliography = = = = = = = 55
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria.. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3726/effects-of-uniform-pricing-policy-in-the-marketing-of-petroleum-products-in-nigeria-1091
"Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3726/effects-of-uniform-pricing-policy-in-the-marketing-of-petroleum-products-in-nigeria-1091>.
"Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria.." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3726/effects-of-uniform-pricing-policy-in-the-marketing-of-petroleum-products-in-nigeria-1091>.
"Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria.." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3726/effects-of-uniform-pricing-policy-in-the-marketing-of-petroleum-products-in-nigeria-1091.
- Related Works
- The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Mtn In Enugu Metropolis)
- Public Relation Techniques For Marketing Air Transport Services In Nigeria (a Case Study Of Executive Air Line Service
- Consumer Protection Laws In Nigeria And Its Implications On Nigerian Consumers.
- The Role Of Marketing Planning In The Achievement Of An Organizational Objectives (a Study Of Emenite Company Nigeria Ltd, Enugu)
- Application Of Marketing Strategies For Improving Banking Operation (case Study Of Afribank Plc Enugu)
- Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)
- Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu
- Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)
- Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)