PREFACE
The work is an assignment which has to do with the marketing research and strategy used by Paris Hotel, Abuja based on the year of establishment their service product, total number of their workers and recommendation based on research.
INTRODUCTION
The Victory Palace of the Hotel a3 minute walk away from the subway state and a3 minutes drive from the city centre, offering a total of 62 rooms. The Paris Palace Hotel provides guest with airport transfer, baby setting service, ticketing assistance, meeting room and facilitate, internet access and on-site bar lounge. Rooms are large and luxurious, the staffs are helpful and friendly, the hotel is also conveniently situated right at the streets of Abuja with easy access to train station restaurant, malls and shopping districts. Thee are also tour service with minibuses bringing you to the famous sight of Paris Hotel, the Loure Eiffel tower and Notre Dame being a few example, might be costly at first but it is definitely worth the money. Teck from Singapore stayed in a luxury room for 3days, Hotel rate are exclusive of hotel tax and service.
TABLE OF CONTENTS
Title Page i
Dedication ii
Acknowledgement iii
Preface iv
CHAPTER ONE
Historical Background of the Hotel 1
CHAPTER TWO
Meaning of Marketing Strategy 3
CHAPTER THREE
Observation 9
Recommendations 9
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Marketing Research And Strategy Of Paris Hotel Abuja.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497
"Marketing Research And Strategy Of Paris Hotel Abuja." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497>.
"Marketing Research And Strategy Of Paris Hotel Abuja.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497>.
"Marketing Research And Strategy Of Paris Hotel Abuja.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497.
- Related Works
- The Effect Of Sales Promotion On Sales Volume A Case Study Of Vitafoam Company In Enugu Metropolis
- Role Of Marketing Information System In Enhancing Sales
- The Marketing Mix Application In The Marketing Of Places Rentals Services In Ikeja Metropolis
- Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)
- Factors Influencing Customers Patronage Of Fast Food Restaurants In Abia State, Nigeria
- Marketing Of Life Assurance Policies In Nigeria Problems And Prospects
- The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch)
- The Effect Of Sales Promotion On The Marketing Of Coca-cola Brand Of Soft Drinks In Enugu Urban
- Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)