PREFACE
The work is an assignment which has to do with the marketing research and strategy used by Paris Hotel, Abuja based on the year of establishment their service product, total number of their workers and recommendation based on research.
INTRODUCTION
The Victory Palace of the Hotel a3 minute walk away from the subway state and a3 minutes drive from the city centre, offering a total of 62 rooms. The Paris Palace Hotel provides guest with airport transfer, baby setting service, ticketing assistance, meeting room and facilitate, internet access and on-site bar lounge. Rooms are large and luxurious, the staffs are helpful and friendly, the hotel is also conveniently situated right at the streets of Abuja with easy access to train station restaurant, malls and shopping districts. Thee are also tour service with minibuses bringing you to the famous sight of Paris Hotel, the Loure Eiffel tower and Notre Dame being a few example, might be costly at first but it is definitely worth the money. Teck from Singapore stayed in a luxury room for 3days, Hotel rate are exclusive of hotel tax and service.
TABLE OF CONTENTS
Title Page i
Dedication ii
Acknowledgement iii
Preface iv
CHAPTER ONE
Historical Background of the Hotel 1
CHAPTER TWO
Meaning of Marketing Strategy 3
CHAPTER THREE
Observation 9
Recommendations 9
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Marketing Research And Strategy Of Paris Hotel Abuja.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497
"Marketing Research And Strategy Of Paris Hotel Abuja." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497>.
"Marketing Research And Strategy Of Paris Hotel Abuja.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497>.
"Marketing Research And Strategy Of Paris Hotel Abuja.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5300/marketing-research-and-strategy-of-paris-hotel-abuja-1497.
- Related Works
- The Effect Of Globalization On Banking Operation In Nigeria. (a Case Study Of First Bank Nigeria Plc.)
- Marketing Of Family Planning Services In Enugu Urban
- Marketing Of Frozen Fish In Enugu State. (a Case Study Of Udi Local Government Area)
- Impact Of Marketing Research In Small Scale Company (case Study Of Bianca Cosmetics, Enugu)
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- The Place Of Personal Selling In The Achievement Of Organisational Goal (study Of Hardis And Dromedas Nigeria Ltd)
- Promotional Strategy In A Service Industry (a Case Study Of Afribank Plc Enugu)
- Marketing Of Family Planning Services In Enugu Urban
- Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology).