ABSTRACT
The research on the role of marketing in improving a company’s performance.
In order to carryout the work effectively some of the following objective ere formulated.
- To know whether Juhel pharmaceuticals conducts marketing research
- To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem.
Questionnaires were used as research instrument the population of study comprised the customers distributors and relevant staff and management of Juhel pharmaceuticals in Enugu metropolis.
The following findings were recorded:
- Marketing research activities of pharmaceuticals industry have not yet received adequate attention this is due to lack of financial support.
- Also the seller market economy that use operate on total absence of consumer activities in Enugu state makes it impossible for manufacturer not to pay adequate attention to marketing research activities.
The management should ensure adequate budgeting allocation to research as a means of attaining it’s overall objective
- The company it unable have a full fledged market research department should explore alternative ways of obtained market research data like patronizing external research agencies or marketing.
- It is the researcher candid opinion the if the company implements the recommendation it will not service their customers effectively but will also sustained growth and make more profit.
TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE -INTRODUCTION
Background of the study
Statement of problem
Objective of the study
Significance of the study
Scope of the study
Definition of terms
CHAPTER TWO
Literature review
CHAPTER THREE
Research methodology
Source of data
Method of data collection
Population of study
Determination of sample size
Research instrument used
Method of data analysis and treatment
Distribution return of questionnaires for customers.
CHAPTER FOUR
Presentation analysis and interpretation of data
CHAPTER FIVE
Summary of findings
Recommendation
Conclusion
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345>.
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345>.
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345.
- Related Works
- Impact Of Information Technology In Banking Industry (a Case Study Of All Stated Trust Bank Enugu)
- Influence Of Packaging On The Marketing Of Consumer Goods. (a Study Of Starline Nigeria Limited.)
- Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-east, Nigeria
- The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)
- The Impact Of Market Segmentation And Product Positioning In A Service Industry
- The Relevance Of Computers In Management Information System. (a Case Study Of Nitel Plc Enugu)
- The Role Of Road Transportation Mode In The Marketing Of Agricultural Products. (a Case Study Of Abakaliki L.g.a. Ebonyi State)
- The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State
- The Impact Of Effective Management Of Resources In Solving Unemployment Problem In Nigeria. (a Case Study Of Oji-river Local Government Enugu)
- Marketing Research (a Case Study Of African Alliance Insurance Company Plc)