ABSTRACT
The research on the role of marketing in improving a company’s performance.
In order to carryout the work effectively some of the following objective ere formulated.
- To know whether Juhel pharmaceuticals conducts marketing research
- To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem.
Questionnaires were used as research instrument the population of study comprised the customers distributors and relevant staff and management of Juhel pharmaceuticals in Enugu metropolis.
The following findings were recorded:
- Marketing research activities of pharmaceuticals industry have not yet received adequate attention this is due to lack of financial support.
- Also the seller market economy that use operate on total absence of consumer activities in Enugu state makes it impossible for manufacturer not to pay adequate attention to marketing research activities.
The management should ensure adequate budgeting allocation to research as a means of attaining it’s overall objective
- The company it unable have a full fledged market research department should explore alternative ways of obtained market research data like patronizing external research agencies or marketing.
- It is the researcher candid opinion the if the company implements the recommendation it will not service their customers effectively but will also sustained growth and make more profit.
TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE -INTRODUCTION
Background of the study
Statement of problem
Objective of the study
Significance of the study
Scope of the study
Definition of terms
CHAPTER TWO
Literature review
CHAPTER THREE
Research methodology
Source of data
Method of data collection
Population of study
Determination of sample size
Research instrument used
Method of data analysis and treatment
Distribution return of questionnaires for customers.
CHAPTER FOUR
Presentation analysis and interpretation of data
CHAPTER FIVE
Summary of findings
Recommendation
Conclusion
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345>.
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345>.
"Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5473/impact-of-marketing-research-in-a-small-scale-company-a-case-study-of-juhel-pharmaceutical-enugu-7345.
- Related Works
- Marketing Acceptability Of Locally Made Cosmetic Products (beauty Aids) In Nigeria (a Case Study Of Some Selected Hair Dressing Salon In Obiagu)
- Strategies For Introducing A New Product In The Market (a Case Study Of Fanta Lemon Of Coca-cola Company In Enugu Metropolis)
- The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)
- Marketing Of Hotel Services In Enugu Metropolis (a Case Study Of Cordial Hotel Enugu)
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- The Impact Of Television Advertising On Consumer Brand Preference For Soft Drink In A Competitive Market. (a Case Study Of 7up Bottling Company Nig
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- The Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria. (a Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka)
- The Role Of Public Relations In Improving Nigeria International Trade: A Case Study Of Eleganza Plastic Industry Onitsha
- Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor.