ABSTRACT
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.
The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.
The researcher used the survey research design to execute this study.
The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State.
The researcher used the systematic simple random sample techniques to select the sample used for the study.
The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study
The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.
Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
STATEMENT OF PROBLEM
OBJECTIVE OF STUDY
RESEARCH HYPOTHESIS
SIGNIFICANCE OF THE STUDY
SCOPE OF T HE STUDY
LIMITATION OF STUDY
DEFINITION OF TERMS
CHAPTER TWO
LITERATURE REVIEW
CHAPTER THREE
DESIGN OF THE STUDY
POPULATION OF THE STUDY
SAMPLE SIZE
SAMPLING PROCEDURE
SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT
ADMINISTRATION OF RESEARCH INSTRUMENT
METHOD OF DATA ANALYSIS
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
TEST OF HYPOTHESES
CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATION
CONCLUSION
BIBLIOGRAPHY
QUESTIONNIARES
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5726/the-role-of-product-advertising-on-sales-volum-of-companies-a-case-study-of-nbl-9192
"The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5726/the-role-of-product-advertising-on-sales-volum-of-companies-a-case-study-of-nbl-9192>.
"The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5726/the-role-of-product-advertising-on-sales-volum-of-companies-a-case-study-of-nbl-9192>.
"The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5726/the-role-of-product-advertising-on-sales-volum-of-companies-a-case-study-of-nbl-9192.
- Related Works
- Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha In Enugu)
- The Effective Strategies For Marketing Telephone Services With Particular Focus On Nitel Plc
- An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (a Study Of Unilever Nigeria Plc)
- An Account For The Low Productivity In Public Corporations In Nigeria. A Case Study Of National Electric Power Authority Nepa, Enugu Zoanl Office.
- The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company Anammco)
- An Investigation Into Staff Motivation And Productivity In Government Secondary Schools (a Case Study Of Pankshin Local Government Area)
- The Place Of Personal Selling In The Achievement Of Organisational Goal (study Of Hardis And Dromedas Nigeria Ltd)
- Factors Influncing Customers Patronage Of Fast Food Restaurants In Abia State, Nigeria.
- Impact Of Sales Persons On The Corporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)
- Effective Marketing Strategies For Airlines Operating In Enugu Metropolis A Case Study Of Executive Airline Services