Attitude Of Consumers To Sales Promotion In Enugu Metropolis

This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth of the candle, that is of what impact or otherwise does sales promotion  have no the attitude of consumers in Enugu metropolis and also whether consumers in Enugu approve/ disapprove sales promotion. The population of the study is Enugu metropolis; three hundred was used as a sample, they were selected in ogbete main market, due to the difficulties to study entire population within Enugu, convenient technique was used in the selection.  Data were collected using questionnaire, which were analyzed and used in testing the formulated hypothesis and also the research made fining and recommendation which if are judiciously adhered to, more consumers in Enugu will engage in sales promotion activities, which tend to increase companies profit and awareness.  

TABLE OF CONTENTS

CHAPTER ONE

Introduction

CHAPTER TWO

CHAPTER THREE

CHAPTER FOUR

CHAPTER FIVE

Appendix 

Bibliography