ABSTRACT
The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same function to consumers.
To guide this study three research questions were formulated. A review of literature was done to ensure sound researcher to what has already been done to ensure sound understanding to 80 members of staff in Choki Laboratories (30 executive members and 50 Junior Staff).
Fourteen (14) items questionnaire was used and the data collected were analysed using cluster variable hypothesis was also tested findings were made and recommendations based on the findings were also made.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgements
List of tables
Table of Contents
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of Problems
1.3 The Purpose or Objective of the Study
1.4 Scope or Delimitation of the Study
1.5 Research Questions
1.6 Hypothesis where Applicable
1.7 Significance or Rational of the Study
CHAPTER TWO
2.0 Review of Literature
2.1 Effects of Depressed Economy
2.2 How a Depressed Economy can be Revamped
2.3 Historical Excursus of CHOKI Laboratories
2.4 Explanation of Marketing Promotion
2.5 An overview on each Promotional Tools (their Problems and Prospects)
2.5.1 Advertising
2.5.2 Sales Promotion
2.5.3 Public Relation
2.5.4 Personal Selling
2.6 Summary of Related Literature Reviewed
CHAPTER THREE
3.0 Methodology
3.1 Research Design
3.2 Area of the Study
3.3 Population for the Study
3.4 Sample and Sampling Procedure
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Rehability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
CHAPTER FOUR
4.1 Data Presentation and Results
4.2 Summary of Results
CHAPTER FIVE
5.0 Discussion, Implication and Recommendations
5.1 Discussion of Results
5.2 Conclusions
5.3 Implication of the Results
5.4 Recommendations
5.5 Suggestions for the Further Study
5.6 Limitation of the Study
References
Appendices
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5575/marketing-promotion-in-a-depressed-economy-problems-and-prospects-a-case-study-of-chokil-laboratories-enugu-502
"Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5575/marketing-promotion-in-a-depressed-economy-problems-and-prospects-a-case-study-of-chokil-laboratories-enugu-502>.
"Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5575/marketing-promotion-in-a-depressed-economy-problems-and-prospects-a-case-study-of-chokil-laboratories-enugu-502>.
"Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5575/marketing-promotion-in-a-depressed-economy-problems-and-prospects-a-case-study-of-chokil-laboratories-enugu-502.
- Related Works
- The Effective Strategies For Marketing Telephone Services With Particular Focus On Nitel Plc
- Impact Of Cultural Influences On Consumer Buying Behaviour In Kaduna South Local Government Area
- The Effect Of Cost Control In Nigeria Breweries
- Marketing Of Communication Services (a Case Study Of Nigeria Television Authority Channel 8 Enugu)
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology)
- The Marketing Problems And Prospects Of Five Star Hotel In Enugu Metropolis (a Case Study Of Nike Lake Resort Hotel Enugu)
- The Attitude Of Nigerians Towards Made In Nigeria Products (a Case Study Of Curbery Shoes Ltd Onitsha Anambra State)
- Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)
- Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets
- The Effects Of World Information Flow Imbalance On Third World Countries (a Case Study Of Nigeria)