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  3. Marketing Of Life Assurance Policies In Nigeria Problems And Prospects

Marketing Of Life Assurance Policies In Nigeria Problems And Prospects

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1.1 INTRODUCTION
In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it slightly visible. Moreover the life assurance industry has entered an era of accelerated changes as a result of increased competition in products and pricing within all insurance sectors. Hence professional marketing management is now  pre-requisite, if a company is to return or advance its position in  the competition hierarchy. 

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement 

CHAPTER ONE
1.1 Introduction
1.2 History and Development of Life Assurance in Nigeria
1.3 The Need for Life Assurance Policy
1.4 Statement of Problem
1.5 Purpose of the Study
1.6 Significance of Study
1.7 Scope of Study and Limitation

CHAPTER TWO – LITERATURE REVIEW
2.1 What is Life Assurance?
2.2 Scope of Life Assurance
2.3 Special Characteristics of Marketing Life Assurance
2.4 Factors Affecting Life Assurance Market 
2.5 Marketing Life Assurance Strategies 
References

CHAPTER THREE – RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Ways of Data Collection

CHAPTER FOUR
Data Presentation & Analysis 

CHAPTER FIVE
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendation
Bibliography 




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(2014, 12). Marketing Of Life Assurance Policies In Nigeria Problems And Prospects.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5589/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969
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"Marketing Of Life Assurance Policies In Nigeria Problems And Prospects.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5589/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969.