ABSTRACT
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.
Relevant work relating to this project was reviewed in order to get more information on work to be carried out. Both primary and secondary data was collected in order to get the relevant information on the project work. on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel. Among the findings were:
1. The service process of the organization is too long.
2. There is no clear organizational chart.
3. There is no clear organizational chart
4. Staff are not properly motivated in terms of salary.
5. Their promotional tools were not effective
6. staff are not properly trained
7. there is no laid down rules for employment
In order to over come the problems listed above the following recommendation were made:
1. That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department.
2. That the management should make their service process to be short by way of standardization and documentation of service process incentive given to customers are adequate.
3. They should ensure that the promotional incentive given to customers are adequate
4. Clear organizational chart should be made so that it will not create confusion on whom to report to.
5. The management should motivate their staff by way of training and paying good salary
6. The organization should make sure that more graduates with reasonable experience are employed into the organization.
In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VII
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY 1
STATEMENT OF PROBLEM 5
NEED FOR THE STUDY 6
OBJECTIVE OR PURPOSE OF HE STUDY 6
SCOPE AND LIMITATION OF THE STUDY 8
STATEMENT OF HYPOTHESIS 8
DEFINITION OF TERMS 9
CHAPTER TWO
LITERATURE REVIEW 11
CHAPTER THREE
DESIGN OF THE STUDY 38
POPULATION FOR THE STUDY 38
SAMPLE SIZE 39
RESEARCH INSTRUMENT 40
QUESTIONNAIRE DESIGN 41
DATA COLLECTION 42
CHAPTER FOUR
PRESENTATION, ANALYSIS AND --
INTERPRETATION OF DATA 43
CHAPTER FIVE
SUMMARY OF FINDING 71
CONCLUSION 73
RECOMMENDATION 74
BIBLIOGRAPHY 76
APPENDIX I 79
APPENDIX II 82
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Marketing Of Hotel Service In Warri Metropolis (a Case Study Of Royal Ark Hotel Limited.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4799/the-marketing-of-hotel-service-in-warri-metropolis-a-case-study-of-royal-ark-hotel-limited-7802
"The Marketing Of Hotel Service In Warri Metropolis (a Case Study Of Royal Ark Hotel Limited." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4799/the-marketing-of-hotel-service-in-warri-metropolis-a-case-study-of-royal-ark-hotel-limited-7802>.
"The Marketing Of Hotel Service In Warri Metropolis (a Case Study Of Royal Ark Hotel Limited.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4799/the-marketing-of-hotel-service-in-warri-metropolis-a-case-study-of-royal-ark-hotel-limited-7802>.
"The Marketing Of Hotel Service In Warri Metropolis (a Case Study Of Royal Ark Hotel Limited.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4799/the-marketing-of-hotel-service-in-warri-metropolis-a-case-study-of-royal-ark-hotel-limited-7802.
- Related Works
- An Evaluation Of The Cost Of Packaging And Its Implications On The Profitability Of A Manufacturing Organisation
- Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)
- Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction (a Case Study Of Gt Bank Plc)
- An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna
- Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)
- Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis
- Consumer Preference On Tooth Paste Brands In Enugu Metropolis
- Causes And Effects Of Tax Evasion And Avoidance On The Economy (a Case Study Of Board Of Internal Revenue In Abia State)
- The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria (a Case Study Of Enugu Zonal Office)
- The Effect Of Pricing Strategies On The Marketing Of Agricultural Produce In Enugu State (a Case Study Of Oji-urban Enugu State)