ABSTRACT
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu.
The objective of the study include the following
To find out if pz industries considered promotion as varitable tool for their product
To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries
To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits
And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services
Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data.
The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made.
That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm.
And that no company can do without using promotion as one of their important tools especially pz industries.
The following recommendation were made
The firm should increase the promotional campaign
Also, increase its marketing strategy
Cleary define communication objective
Also, involve on product research and development.
In conclusion, the impact of promotion on the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 Background of the study
1.2 Objective of the study
1.3 Research question
1.4 Significant of the study
1.5 Statement of problem
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO
Review of the related literature
2.1 Conceptual background of promotion
2.2 Role of promotion in effective brand management
2.3 Critical analysis of the impact of promotion on marketing of elephant extra detergent product
2.4 Promotional competition among detergent firms
2.5 Communication budget
2.6 Promotion and its critism
CHAPTER THREE
Discussion of finding
CHAPTER FOUR
Summary of finding, recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5879/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576
"The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5879/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576>.
"The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5879/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576>.
"The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5879/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576.
- Related Works
- Application Of Marketing Strategies For Improving Banking Operation (case Study Of Afribank Plc Enugu)
- The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolies (a Case Study Emenit Nigeria Plc)
- The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)
- Marketing Of Accounting Service In Enugu Urban (a Case Study Of Union Bank Plc)
- Advertisers Preferences Of Media Channel Problems, Choice, And Reasons (a Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)
- The Impact Of Promotional Activities On Bourn Vita Product In Enugu Metropolis (a Case Study Of Cadbury Nigeria Plc In Enugu)
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)
- Attitude Of Consumers To Sales Promotion In Enugu Metropolis
- The Impact Of Nafdac On The Consumption Of Consumer Goods (beverage) In Nigeria
- The Impact Of Segmentattion On Sales Performance (a Cse Study Of Globacom Communiction Plc)