ABSTRACT
These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.
To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.
To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.
To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.
To recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of content viii
CHAPTER ONE
Introduction 1
1.1 Statement of the problem 4
1.2 Objectives of the study 4
1.3 Formulation of the hypothesis 5
1.4 Significance of the study 6
CHAPTER TWO
Literature review 7
2.1 Distribution system in Nigeria 10
2.2 Choosing a channel of distribution 15
2.3 Pricing – meaning and strategy 22
CHAPTER THREE
3.0 research methodology 24
3.1 Sources of the data 25
3.2 Method of investigation 26
3.3 Questionnaire design 26
3.4 Sample 27
3.5 Population size 29
3.6 Validation of instrument 31
CHAPTER FOUR
Presentation and analysis of data 30
4.1 Test of hypothesis 79
CHAPTER FIVE
Summary of findings, recommendation and conclusion. 92
5.1 Summary of Findings 92
5.2 Conclusion 95
5.3 Recommendations 96
Bibliography 100
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917>.
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917>.
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917.
- Related Works
- Marketing Of Cosmetics Products In Enugu State (a Case Study Of Choki Laboratories Nig. Ltd.)
- The Relevance Of Computers In Management Information System. (a Case Study Of Nitel Plc Enugu)
- The Impact Of Market Segmentation And Product Positioning In A Service Industry
- The Impact Of Personal Selling In The Marketing Of Beverages In Enugu State (a Case Study Of Milo Product Of Nestle Nigeria Plc)
- Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept (a Case Study Of Ibeto Photographic Colour Laboratory Enugu)
- Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor
- Effective Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis (a Case Study Of After 8 Saloon)
- Problem And Prospects Of Retail Marketing In Imt (a Case Study Of Nkutume)
- The Impact Of Marketing In The Development Of Tourism In Enugu State
- Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Mac – Davos Hotel Enugu