ABSTRACT
These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.
To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.
To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.
To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.
To recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of content viii
CHAPTER ONE
Introduction 1
1.1 Statement of the problem 4
1.2 Objectives of the study 4
1.3 Formulation of the hypothesis 5
1.4 Significance of the study 6
CHAPTER TWO
Literature review 7
2.1 Distribution system in Nigeria 10
2.2 Choosing a channel of distribution 15
2.3 Pricing – meaning and strategy 22
CHAPTER THREE
3.0 research methodology 24
3.1 Sources of the data 25
3.2 Method of investigation 26
3.3 Questionnaire design 26
3.4 Sample 27
3.5 Population size 29
3.6 Validation of instrument 31
CHAPTER FOUR
Presentation and analysis of data 30
4.1 Test of hypothesis 79
CHAPTER FIVE
Summary of findings, recommendation and conclusion. 92
5.1 Summary of Findings 92
5.2 Conclusion 95
5.3 Recommendations 96
Bibliography 100
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917>.
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917>.
"The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4299/the-effect-of-pricing-strategies-on-the-marketing-of-agricultural-products-in-enugu-state-a-case-study-of-udi-l-govt-council-1917.
- Related Works
- Market Interest Rates And Commercial Bank Profitability: (a Case Study Of First Bank Of Nigeria Plc (2000 – 2004)
- Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Enugu)
- The Role Of Personal Selling In The Marketing Of Computer In Enugu State
- Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria
- The Impact Of Product Advertising On Sales Revenue Of Breweries In Nigeria (a Study Of Nigeria Breweries Plc 9th Mile Corner, Enugu)
- Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-east, Nigeria
- The Effect Of Exchange Rate Fluctuation On Imported Goods In Nigeria (a Case Study Of Toyota Nigeria Limited, Lagos
- Marketing Of Laundering And Dry Cleaning Services In Enugu State (a Case Study Of Rex Brothers)
- The Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry (a Case Study Of Nigeria Brewery Plc Enugu)
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology).