Packaging As A Promo Tools In The Marketing Of Beauty Case Products (a Case Study Of Petals Enugu)

This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.

a.To identify packaging as a promotional in order to increase sales and profitability of the product.

b.To determine whether a good packaging can help improve a brand image

c.To determine whether a good packaging can helped to increase its sales

d.To determine whether a good packaging serve as a substitute to advertising 

The population for study comprises of the personnel of peals Ltd distribution and consumer of Petals Beauty Care the researcher used for data collection were questionnaires and oral interview.  Tables and percentages were used in presenting and analyzing to data collected.  The chi-square statistics  was used to test the various hypotheses.  The overall promotool adopted by Petals has helped to increase sales and profitability of the products tremendously.

Based on the fining the research  recommence  the following.  The company should.

1.Be unique in packaging design

2.Choose the type packaging that must be assessed against its attributed during the appraisal of the design proposals.

3.They should have it in mind that packaging is a complement to media advertisement 

4.Since the company know that properly designed packaging serves as a constant reminder of the fries production. It is recommended that it should incorporate all those things that will project the company’s image.  The conclusion of the study of the Petals Beauty Care which is one of the leading cosmetics produce by petals Nigeria limited has been successful and in order to keep up its marketing of the product the company should use a properly designed attractive and captivating package 

Cover page

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content 

CHAPTER ONE 

Introduction 

Statement of problem

Objective of study

Research hypothesis

Significance of study

Limitation of study

Scope of the study

Brief history of the company

CHAPTER TWO 

Literature review

Developing effective packaging

Packaging decision 

Package design

Package size

Package cost

Package concept 

Packaging growing use

Evaluation of alternatives

System  approval to packaging

Effective of packaging on consumer

CHAPTER THREE  

Research methodology 

Research decision 

Data collection method

Population of study

Sample sizes determination 

Sample size for personnel staff

Sample size for distribution

Questionnaires administration 

Validity test

Reliability test

CHAPTER FOUR 

Data analysis and discussion of findings 

Data analysis 

Hypothesis testing 

CHAPTER FIVE

Summary 

Conclusion

Recommendation 

Bibliography 

Journals

Questionnaires