Attitude Of Nigerians Towards Made In Nigeria Wrappers (a Case Study Of Oko Women)

The attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women) Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are inferior in quality to the foreign one, complaints about the high price of locally made items are also rampant. Consumer want to take advantage of affluent and latest service that technology and business can offer (Achumba 2008).Consumers makes national choice by comparing and contracting product features and performance perceptions are influenced by such factors as brand formalarity, the level of involvement in the purchases decision, the level of involvement evoked by the product class, the familiarity with countries and preferences for domestic product (Steenkamp et al 2003, Defra et al 2003).Consumers are personalities whose behaviour is governed by different and varied influences such as their society. Behalf, attributes, past learning, experienced, perception and expectation.These forms then taste choice and product preference for not only that economic factors which tends to favour consumer preferences for foreign products centre around product quality price and availability Leon and Kanu 2007).The abundance of foreign brands of many kind of product in Nigeria market make it easy for consumer to satisfy the yearning for the imported items. A number of psychological forces also operates in consumer to influence his perception towards local and foreign product, firstly there are individual who in search of distinctiveness, exclusiveness and egotism seek out seek out those product which can confer those qualities, for many Nigerians foreign products probably have image that bestow those quality on the buyers or owners, secondly for many people overseas countries are places they would cherish to visit either for sight seeing or for image boosting purposes as a result they buy their product as a way of identifying with those countries, in general made in Nigerian products and goods are perceived as inferior, even when foreign products were not really better in value or physically different from the domestic alternative except for labels describing them as imported or made in Nigeria no wonder some goods made in Nigeria are some times labeled made in England, Parise, London e t c to facilitate acceptance and encourage constant patronage.