Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)

ProjectStoc - 48 pages 6382 words 597 views Project Diploma/Degree/Masters Level Marketing ₦5000 Naira ($13.16 USD)

This is a Premium work, paid access only

Register/Login to Access Full Work


CHAPTER ONE



1.0     INTRODUCTION



1.1     BACKGROUND TO THE STUDY



          An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; marketing is function which links the consumer, customers and public to the marketer through information use to identify and defines marketing performance and improves understanding of marketing as a process.



          Marketing research specifies the information required to address this issues design. Design the method for collection information, management and implements the data collection process; analysis the result and communication the finding and their implications.



           A cardinal principle of marketing is that the film should seek to determine the multi-dimension nature of customers demand and satisfaction and to maintain a step ahead at its competition through techno logical innovation.



          This project aims at finding out research could be used as a tool for marketing decision towards improving organization goals objective.



          The company chosen as the research base for this Pz. (Nig.) Plc with the growing emphasis in customer satisfaction. It is essential that research should be undertaken on marketing decision to identify marketing opportunities. It necessary for organization to seek understood customer behavior his want and price he is ready to pay for satisfying these wants. Management must therefore constantly seek to identify and measure the dynamic of social behavior.



          It’s an  established fact that decision made or based on factual data derived from using research for their marketing programme

TABLE OF CONTENT

CHAPTER ONE
INTRODUCTION

CHAPTER TWO 
LITERATURE REVIEW


CHAPTER THREE 
RESEARCH METHODOLOGY
 

CHAPTER FOUR
RESULTS AND DISCUSSION

CHAPTER FIVE 
SUMMARY OF FINDINGS AND RECOMMENDATIONS

References

Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
Register/Login to Access Full Work

CITE THIS WORK

(2017, 03). Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc).. ProjectStoc.com. Retrieved 03, 2017, from https://projectstoc.com/read/8384/role-of-marketing-research-in-the-achievement-of-organization-objective-in-nigeria-a-case-study-of-pz-nigeria-plc-8600
"Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)." ProjectStoc.com. 03 2017. 2017. 03 2017 <https://projectstoc.com/read/8384/role-of-marketing-research-in-the-achievement-of-organization-objective-in-nigeria-a-case-study-of-pz-nigeria-plc-8600>.
"Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc).." ProjectStoc.com. ProjectStoc.com, 03 2017. Web. 03 2017. <https://projectstoc.com/read/8384/role-of-marketing-research-in-the-achievement-of-organization-objective-in-nigeria-a-case-study-of-pz-nigeria-plc-8600>.
"Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc).." ProjectStoc.com. 03, 2017. Accessed 03, 2017. https://projectstoc.com/read/8384/role-of-marketing-research-in-the-achievement-of-organization-objective-in-nigeria-a-case-study-of-pz-nigeria-plc-8600.

Connect with Us