ABSTRACT
This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.
It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist.
Data collected from the company was analyzed using tables, frequencies, percentages and standard deviation where necessary to enable the reader make a long lasting satisfaction as a result of reading the manuscript.
Based to the hypothesis formulated, the researcher studied the senior and junior staff of the company who are relevant to the study.
Statistical formular were adopted to determine the sample size and also test the hypothesis formulated.
However, after a critical analysis of the data collected through questionnaire and oral interviews, it was discovered that sales management is the best method of positioning the company’s product in the market.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEMS
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANT OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 HYPOTHESIS
1.7 DEFINITION OF THE TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 MEANING OF SALES MANAGEMENT
2.2 THE ROLE OF SALE MANAGEMENT TO ORGANISATION
2.3 IMPORTANCE OF SALES MANAGEMENT TO ORGANIZATION
2.4 MANAGEMENT OF SALE OPERATIONS
2.5 PERFORMANCE EVALUATION OF SALE FORCES
2.6 BRIEF HISTORY OF THE COMPANY/PROFILE
CHAPTER THREE
3.1 DESIGN OF THE STUDY
3.2 SOURCE OF DATA COLLECTION
3.3 POPULATION OF THE STUDY
3.4 DETERMINATION OF SAMPLE SIZE AND IT’S SELECTION
3.5 LIMITATION OF THE STUDY
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 HYPOTHESIS AND IT’S TEST
CHAPTER FIVE
5.1 SUMMARY, RECOMMENDATION AND CONCLUSION
5.2 SUMMARY OF FINDINGS
5.3 RECOMMENDATIONS
5.4 CONCLUSION
BIBLIOGRAPHY
APPENDIX
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited>.
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited>.
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited.
- Related Works
- The Application Of Public Relations Strategy In Banking Sector (a Case Study Of Uba Bank Plc)
- Marketing Of Frozen Fish In Enugu State. (a Case Study Of Udi Local Government Area)
- The Effects Of World Information Flow Imbalance On Third World Countries (a Case Study Of Nigeria)
- The Role Of Public Relations In Improving Nigeria International Trade: A Case Study Of Eleganza Plastic Industry Onitsha
- Factors Influencing Consumer Brand Preference Of Packaged Water Products In Enugu Metropolis (a Case Study Of Aqua Rapha Packaged Water)
- Small-scale Industries Development In Anambra State: Problems And Prospects. (a Case Study Of Awka And Nnewi Industrial Areas)
- Service Quality – A Catalyst For Creating Customer Patronage For Bank Services (a Case Study Of Diamond Bank Nigeria Plc Enugu Man Branch Enugu)
- An Investigation Into Staff Motivation And Productivity In Government Secondary Schools (a Case Study Of Pankshin Local Government Area)
- The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods
- Determinants Of Consumer Buying Behavior Through Mega-stores In Pakistan