ABSTRACT
This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.
It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist.
Data collected from the company was analyzed using tables, frequencies, percentages and standard deviation where necessary to enable the reader make a long lasting satisfaction as a result of reading the manuscript.
Based to the hypothesis formulated, the researcher studied the senior and junior staff of the company who are relevant to the study.
Statistical formular were adopted to determine the sample size and also test the hypothesis formulated.
However, after a critical analysis of the data collected through questionnaire and oral interviews, it was discovered that sales management is the best method of positioning the company’s product in the market.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEMS
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANT OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 HYPOTHESIS
1.7 DEFINITION OF THE TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 MEANING OF SALES MANAGEMENT
2.2 THE ROLE OF SALE MANAGEMENT TO ORGANISATION
2.3 IMPORTANCE OF SALES MANAGEMENT TO ORGANIZATION
2.4 MANAGEMENT OF SALE OPERATIONS
2.5 PERFORMANCE EVALUATION OF SALE FORCES
2.6 BRIEF HISTORY OF THE COMPANY/PROFILE
CHAPTER THREE
3.1 DESIGN OF THE STUDY
3.2 SOURCE OF DATA COLLECTION
3.3 POPULATION OF THE STUDY
3.4 DETERMINATION OF SAMPLE SIZE AND IT’S SELECTION
3.5 LIMITATION OF THE STUDY
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 HYPOTHESIS AND IT’S TEST
CHAPTER FIVE
5.1 SUMMARY, RECOMMENDATION AND CONCLUSION
5.2 SUMMARY OF FINDINGS
5.3 RECOMMENDATIONS
5.4 CONCLUSION
BIBLIOGRAPHY
APPENDIX
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited>.
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited>.
"The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1401/the-role-of-sales-management-in-achieving-profit-objectives-of-firms-in-nigeria-a-case-study-of-emenite-limited.
- Related Works
- Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria
- Attitude Of Nigerians Towards Made In Nigeria Wrappers (a Case Study Of Oko Women)
- An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (a Study Of Unilever Nigeria Plc)
- Effective Packaging As A Promotional Tool In Marketing Of Beauty Care Product (a Study Of Hards And Dromedas Ltd)
- Impact Of Trade Fairs In Promotion Marketing Of Goods And Services (a Case Study Eccima)
- Analysis Of The Impact Of Course Of Study On Students Attitudes Towards Entrepreneurship Development In Nigeria
- The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)
- The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods
- Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept (a Case Study Of Ibeto Photographic Colour Laboratory Enugu)
- The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu)