ABSTRACT
Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement internally than to go to experts, less likely to have an overall sales plan, less likely to develop sales training programmes, less likely to use marketing research firms and consultants and less likely to spend as much on marketing when expressed as a percentage of gross sales.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
The objectives of the study are as follows:
1.4 RESEARCH QUESTIONS
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFICANCE OF THE STUDY
1.7 SCOPE AND LIMITATIONS OF STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 CONCEPTUAL FRAMEWORK
2.2 CUSTOMERS COMPLAINT HANDLING IN SUMMARY
2.3 THE NATURE OF CUSTOMER COMPLAINTS Of GOLD VALUE AND PHCN
2.4 THE NATURE OF CUSTOMER COMPLAINT HANDLING ON MARKETING PERFORMANCE OF PRIVATE AND GOVERNMENT ENTERPRISES, WITH PARTICULAR REFERENCES TO GOLD VALUE HOTEL ENUGU.
2.5 THE TYPES OF SERVICES, BEING HANDLED BY THE ORGANIZATIONS: (PHCN)
2.6 THE PROBLEMS OF CUSTOMER COMPLAINTS HANDLING ON MARKETING PERFORMANCE OF PHCN
2.7 THE PROBLEM OF CUSTOMER COMPLAINTS HANDLING ON MARKETING PERFORMANCE OF GOLD VALUE HOTEL, ENUGU
2.8 POWER HOLDING COMPANY OF NIGERIAN (PHCN)
2.9 PROFILE OF GOLD VALUE HOTEL, LTD, ENUGU
2.10 CUSTOMERS FORUM
2.11 DEFINITION OF SPECIAL TERMS
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 THE RESEARCH DESIGN
3.2 AREA OF THE STUDY
3.3 POPULATION OF THE STUDY
3.4 SAMPLE SIZE DETERMINATION
3. 5 METHOD OF DATA COLLECTION
3.5.1 PRIMARY SOURCES OF DATA
3.5.2 SECONDARY SOURCES OF DATA
3.6 VALIDITY OF DATA INSTRUMENTS
3.7 RELIABILITY OF DATA INSTRUMENTS
3.8 METHOD OF DATA ANALYSIS
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 DATA PRESENTATION
4.1.2 ANALYSIS BASED ON KEY RESEARCH QUESTIONS
4.2 ANALYSIS BASED ON RESEARCH HYPOTHESIS
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATION
5.3 CONCLUSION
BIBLIOGRAPHY
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria... ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria.." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935>.
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria..." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935>.
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria..." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935.
- Related Works
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology).
- The Role Of Product Advertising On Sales Volume Of Companies
- An Appraisal Of Material Management Concept As A Strategy For Achieving Organizational Productivity (a Case Study Of Kaduna Refining And Petrochemical Ltd.)
- Attitude Of Consumers To Sales Promotion In Enugu Metropolis
- The Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry (a Case Study Of Nigeria Brewery Plc Enugu)
- Consumer Protection And Drug Marketing In Nigeria
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- Marketing Strategies Of Micro Finance Banks
- The Effects Of World Information Flow Imbalance On Third World Countries (a Case Study Of Nigeria)
- An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria (a Case Study Of Unilever Nigeria Plc Enugu)