ABSTRACT
Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement internally than to go to experts, less likely to have an overall sales plan, less likely to develop sales training programmes, less likely to use marketing research firms and consultants and less likely to spend as much on marketing when expressed as a percentage of gross sales.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
The objectives of the study are as follows:
1.4 RESEARCH QUESTIONS
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFICANCE OF THE STUDY
1.7 SCOPE AND LIMITATIONS OF STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 CONCEPTUAL FRAMEWORK
2.2 CUSTOMERS COMPLAINT HANDLING IN SUMMARY
2.3 THE NATURE OF CUSTOMER COMPLAINTS Of GOLD VALUE AND PHCN
2.4 THE NATURE OF CUSTOMER COMPLAINT HANDLING ON MARKETING PERFORMANCE OF PRIVATE AND GOVERNMENT ENTERPRISES, WITH PARTICULAR REFERENCES TO GOLD VALUE HOTEL ENUGU.
2.5 THE TYPES OF SERVICES, BEING HANDLED BY THE ORGANIZATIONS: (PHCN)
2.6 THE PROBLEMS OF CUSTOMER COMPLAINTS HANDLING ON MARKETING PERFORMANCE OF PHCN
2.7 THE PROBLEM OF CUSTOMER COMPLAINTS HANDLING ON MARKETING PERFORMANCE OF GOLD VALUE HOTEL, ENUGU
2.8 POWER HOLDING COMPANY OF NIGERIAN (PHCN)
2.9 PROFILE OF GOLD VALUE HOTEL, LTD, ENUGU
2.10 CUSTOMERS FORUM
2.11 DEFINITION OF SPECIAL TERMS
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 THE RESEARCH DESIGN
3.2 AREA OF THE STUDY
3.3 POPULATION OF THE STUDY
3.4 SAMPLE SIZE DETERMINATION
3. 5 METHOD OF DATA COLLECTION
3.5.1 PRIMARY SOURCES OF DATA
3.5.2 SECONDARY SOURCES OF DATA
3.6 VALIDITY OF DATA INSTRUMENTS
3.7 RELIABILITY OF DATA INSTRUMENTS
3.8 METHOD OF DATA ANALYSIS
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 DATA PRESENTATION
4.1.2 ANALYSIS BASED ON KEY RESEARCH QUESTIONS
4.2 ANALYSIS BASED ON RESEARCH HYPOTHESIS
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATION
5.3 CONCLUSION
BIBLIOGRAPHY
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria... ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria.." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935>.
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria..." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935>.
"The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria..." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6505/the-influence-of-customers-complaints-handling-on-marketing-industry-a-comparative-study-of-government-and-private-enterprises-in-nigeria-8935.
- Related Works
- The Impact Of Promotion On Marketing Of Detergent Product (a Case Study Of Pz Industries Enugu)
- Market Acceptability Of Locally Made Cosmetics Products (beauty Aids) In Nigeria, A Case Study Of Female Consumers In Enugu Urban
- The Effect Of Pricing Strategies On The Marketing Of Agricultural Produce In Enugu State (a Case Study Of Oji-urban Enugu State)
- Marketing Of Hotel Services In Enugu Metropolis, A Case Study Of Mac – Davos Hotel Enugu
- The Marketing Of Hotel Service In Warri Metropolis (a Case Study Of Royal Ark Hotel Limited
- The Impact Of Promotional Activities On Bourn Vita Product In Enugu Metropolis (a Case Study Of Cadbury Nigeria Plc In Enugu)
- The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd)
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu)
- Consumer Behaviour Towards Made In Nigeria Products (a Case Study Of Innoma Shoes Nigeria Limited Aba)