ABSTRACT
This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random sample, which shows that Hardis and Dromedias adopts both low and high for marketing. The objective of study is to find out or determine how charges in price affect the demand of a product.
Two statistical test are performed to test hypothesis, these are two test sample, proportions and chi-square of 5%. The populations of study consist of consumers retailer who buy these new product (extra isol) and they include students, proble servant and business people who live in Enugu metropolis. Based on finding in this research, it I s recommended that is more advantageous to enter a market with an initial low price rather than high price for new product with view to reviewing it up ward in future. This s advice is based on the firms that customers especially during this time of economic hardship in Nigeria are likely to react more favourable to price increase than price reduction by firms , because they say if you reduce price, customer will feel your product has dropped in quality.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of content viii
CHAPTER ONE
1.1 Background of the study 1
1.2 Brief History of the company 3
1.3 Statement of the problem 4
1.4 Objective of the study 5
1.5 Formulation of Hypothesis 6
1.6 Significance of the study 7
1.7 Definition of terms used 8
Reference 10
CHAPTER TWO
2.1 Overview of pricing 11
2.2 Pricing objectives 12
2.3 Pricing strategies 13
2.4 The Role of pricing in marketing 16
2.5 Factors influencing pricing 18
2.6 Pricing strategies for new products 21
2.7 Pricing strategies for household disinfectants 25
2.8 Pricing strategies used by Hardis and Dromedias limited in marketing of Isol 28
Reference
CHAPTER THREE
3.0 Research methodology 32
3.1 Sources of data collection 32
3.2 Population of the study 33
3.3 Sample size determination 34
3.4 Research Techniques 35
3.5 Research instrument 36
3.6 Data treatment and analysis 38
3.7 Allocation and administration questionnaire 40
CHAPTER FOUR
4.0 Presentation analysis and interpretation of data 41
4.1 Presentation and analysis of data 41
4.2 Test of hypothesis 57
CHAPTER FIVE
5.0 Conclusion and Recommendations 63
5.1 Discussions 63
5.2 Recommendations 64
5.3 Conclusions 66
Bibliography 68
Journal 70
Appendix I 72
Study Questionnaire with covering letter 74
Appendix II 76
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5327/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796
"Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5327/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796>.
"Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5327/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796>.
"Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5327/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796.
- Related Works
- The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Mtn In Enugu Metropolis)
- The Role Of Product Advertising On Sales Volume Of Companies
- Marketing Of Laundering And Dry Cleaning Services In Enugu State (a Case Study Of Rex Brothers)
- Consumer Behaviour Towards Made In Nigeria Products (a Case Study Of Innoma Shoes Nigeria Limited Aba)
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- Marketing Of Church Service (a Case Study Of Catholic Church In Enugu Metropolis)
- Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu.
- Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)
- The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State
- The Role Of Public Relations In Improving Nigeria International Trade: A Case Study Of Eleganza Plastic Industry Onitsha