Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu

ABSTRACT

This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as: Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive, well being of the consumers and interested in the patronage that can be handled in relation to store image enhancement. There are many factors that assists consumers in making decisions and these factors are: social, political or Economical in nature. The store as an important facilitating factor which can influence consumer decision to patronize certain fast food outlets.

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vii

Table of contents ix

CHAPTER ONE

1.1 Background to the study 1

1.2 Statement of the problem 4

1.3 Objectives of the study 6

1.4 Hypothesis formulation 7

1.5 Significance of the study 8

1.6 Scope of the study 10

1.7 Definition of terms 11

CHAPTER TWO

2.0 Literature review 13

2.1 an overview of retailing 13

2.2 Overview of stores image 15

2.3 What is customers/consumer –

Patronage 17

2.4 Overview of fast food outlet 20

2.5 Factors affecting customer/consumer patronage 20

2.6 Impact of stores image on consumer patronage 25

2.7 Impact of stores image on consumer patronage of fast food outlet 28

2.8 Consumers patronage of chitis fast food 29

CHAPTER THREE

3.1 Research methodology 35

3.2 Population of the study 35

3.3 Determination of sample size 36

3.4 Sampling techniques 37

3.5 Research instruments used 38

3.6 Method of data treatment –

And analysis 38

3.7 Limitations of the study 41

CHAPTER FOUR

4.0 presentation, analysis and interpretation of data presentation and analysis of data 52

4.1 Test of hypothesis 67

CHAPTER FIVE

5.0 Summary of the findings, recommendations and conclusion

6.0 5.1 summary of findings 76

5.2 Recommendations 77

5.3 Conclusion 80

Bibliography 82

Appendix 83

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(2014, 12). Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5284/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-3598

"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5284/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-3598>.

"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5284/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-3598>.

"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5284/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-3598.

Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu

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