ABSTRACT
This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.
1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study. In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis. The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while census were used or the relevant staff management.
The data collected were presented on statistical table, analyzed and interpreted.
The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage. That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their performances.
The researcher wants the coverage of GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.
The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.
TABLE OF CONTENTS
Title Page … … … … … … … … i
Approval page … … … … … … … … ii
Dedication … … … … … … … … iii
Acknowledgement … … … … … … … iv
Abstract … … … … … … … … v
Table of Contents … … … … … … … … vi
CHAPTER ONE
1.1 Background of the study
1.2 Statement of problems
1.3 Objectives of the study
1.4 Formulation of hypothesis
1.5 Scope of the study
1.6 Significance of the study
1.7 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 Meaning of marketing Promotion
2.2 An overview of a new products
2.3 Objectives of promotion
2.3.1 Component of Marketing promotion
2.3.2 Advertising
2.3.3 Sales promotion
2.3.4 Personal selling
2.3.5 Public relation
2.3.6 Direct marketing
2.4 The Impact of promotion on the marketing of new service in Enugu Metropolis
2.5 The Impact of promotion on the marketing of Globa –Com.
CHAPTER THREE
3.0 Research Methodology
3.1 Sources of data
3.2 Research Instruments used
3.3 Population of study
3.4 Sampling technique
3.5 Determination of sample size
3.6 Method of questionnaire distribution
3.7 Method of data analysis
3.8 Limitations of the study
CHAPTER FOUR
4.0 Presentation Analysis, and Interpretation of Data
4.1 Presentation and Analysis of data
4.2 Testing of hypothesis
CHAPTER FIVE
5.0 Summary of findings, Recommendation and Conclusion
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). The Impact Promotion On The Marketing Of A New Services In Enugu Metropolis ( A Case Study Of Globa –com).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5919/the-impact-promotion-on-the-marketing-of-a-new-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-6831
"The Impact Promotion On The Marketing Of A New Services In Enugu Metropolis ( A Case Study Of Globa –com)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5919/the-impact-promotion-on-the-marketing-of-a-new-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-6831>.
"The Impact Promotion On The Marketing Of A New Services In Enugu Metropolis ( A Case Study Of Globa –com).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5919/the-impact-promotion-on-the-marketing-of-a-new-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-6831>.
"The Impact Promotion On The Marketing Of A New Services In Enugu Metropolis ( A Case Study Of Globa –com).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5919/the-impact-promotion-on-the-marketing-of-a-new-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-6831.
- Related Works
- Marketing Strategies Of Micro Finance Banks
- Marketing Problems Of Small-scale Indigenous Pharmaceutical Manufacturing Companies In Nigeria. (a Case Study Of Encristo Pharmacultical Industries Nigeria Limited, Enugu).
- Consumer Protection Laws In Nigeria And Its Implications On Nigerian Consumers.
- Enhancing The Sales Of Consumers Goods Using Marketing Segmentation (a Case Study Of Pz Nigeria Plc, Kaduna)
- Application Of Marketing Concept In Marketing Of Hair Dressing Services
- The Impact Of Product Advertising On Sales Revenue Of Breweries In Nigeria (a Study Of Nigeria Breweries Plc 9th Mile Corner, Enugu)
- Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu
- An Assessment Of The Physical Distribution Of Soft Drink (a Case Study Of Nigerian Bottling Company Onitsha)
- The Marketing Problem Prospects Of The Five Star Hotels In Enugu Metropolis (a Case Study Of Nike Report Hotel Enugu)
- The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)