ABSTRACT
This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and importance. Chapter one of the study deals with the general introduction of the study, its background and analyses, statement of the study, significance, the research question and most importantly the definition of terms. Chapter two of the study examines extensively different views such as literature review, observations, and comments of economist on the effectiveness of co-operate advertising. The third chapter is about the method to be used in conducting the research study. The type of method of study to be used which is survey method, design, sample size, and population. Chapter four is about data analysis and result. Chapter five summarizes it and deals with the recommendation.
TABLE OF CONTENTS
Title page - - - - - - - - -i
Certification - - - - - - - - -ii
Dedication - - - - - - - - -iii
Acknowledgment - - - - - - - -iv
List of table - - - - - - - - -vi
Table of content - - - - - - - -v
Abstract - - - - - - - - -viii
CHAPTER ONE
1.0 Introduction - - - - - - - -1
1.1 Background of the study - - - - -1
1.2 Statement of problem- - - - - -4
1.3 Purpose of study - - - - - - -4
1.4 Significance of the study - - - - -5
1.5 Research Questions - - - - - -6
1.6 Hypothesis - - - - - - - -7
1.7 Scope of the study - - - - - -7
1.8 Definition of Terms - - - - - -8
CHAPTER TWO
2.0 Literature Review - - - - - - -11
2.1 Historical Milestones in Advertising - -11
2.2 History and development of advertising in Nigeria -12
2.3 The corporate advertising objective - - -22
2.4 Measuring the effectiveness of corporate advertising - - - - - - - -26
CHAPTER THREE
METHODOLOGY
3.1 Design of the study - - - - - -32
3.2 Area of the study - - - - - - -33
3.3 Population of the study - - - - -33
3.4 Sample of the study - - - - - -34
3.5 Instrument for data collection - - - -35
3.6 Validation of the instrument - - - -35
3.7 Distribution and retrieval of the instrument- 37
3.8 Method of data Analysis - - - - -38
CHAPTER FOUR
4.1 Data Presentation and Analysis - - - -39
4.2 Data Presentation - - - - - -39
4.3 Testing of hypothesis - - - - - -46
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings - - - - -57
5.2 Conclusion - - - - - - - -58
5.3 Recommendations - - - - - -59
5.4 Limitation of the study - - - - - -62
5.5 Suggestion for further research - -- - -63
References - - - - - - - -65
Appendix A - - - - - - - -68
Questionnaire - - - - - - -69
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2017, 07). Corporate Advertising As An Effecting Promotional Tool In The Marketing Of Banking Services (a Case Study Of Selected Commercial Bank In Delta State).. ProjectStoc.com. Retrieved 07, 2017, from https://projectstoc.com/read/8582/corporate-advertising-as-an-effecting-promotional-tool-in-the-marketing-of-banking-services-a-case-study-of-selected-commercial-bank-in-delta-state-43
"Corporate Advertising As An Effecting Promotional Tool In The Marketing Of Banking Services (a Case Study Of Selected Commercial Bank In Delta State)." ProjectStoc.com. 07 2017. 2017. 07 2017 <https://projectstoc.com/read/8582/corporate-advertising-as-an-effecting-promotional-tool-in-the-marketing-of-banking-services-a-case-study-of-selected-commercial-bank-in-delta-state-43>.
"Corporate Advertising As An Effecting Promotional Tool In The Marketing Of Banking Services (a Case Study Of Selected Commercial Bank In Delta State).." ProjectStoc.com. ProjectStoc.com, 07 2017. Web. 07 2017. <https://projectstoc.com/read/8582/corporate-advertising-as-an-effecting-promotional-tool-in-the-marketing-of-banking-services-a-case-study-of-selected-commercial-bank-in-delta-state-43>.
"Corporate Advertising As An Effecting Promotional Tool In The Marketing Of Banking Services (a Case Study Of Selected Commercial Bank In Delta State).." ProjectStoc.com. 07, 2017. Accessed 07, 2017. https://projectstoc.com/read/8582/corporate-advertising-as-an-effecting-promotional-tool-in-the-marketing-of-banking-services-a-case-study-of-selected-commercial-bank-in-delta-state-43.
- Related Works
- The Services Of Abc Shuttle Express (a Case Study Of Abc Shuttle Asata Enugu Branch)
- The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)
- Effective Promotional Strategies For The Cosmetics Industry In Enugu Metropolis (a Case Study Of Choki Laboratory)
- An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (a Study Of Unilever Nigeria Plc)
- Marketing Promotion As The Major Decision Area In Marketing
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu)
- Marketing Of Family Planning Services In Enugu Urban
- Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria
- The Application Of Public Relations Strategy In Banking Sector (a Case Study Of Uba Bank Plc)
- Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)