ABSTRACT
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.
In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:
Questionnaire, personal interviews, observations.
The analysis of this data collected revealed certain prospects and problems shows in the researcher’s presentation and analysis of data.
On that note, the researcher made the following findings
Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.
There is a general awareness about Trade fairs as very vital in the revitalization of the nation’s economy.
Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.
Scientific and technical ideas must be trade in our fairs rather than monetary transactions.
Emphasis should be made on purchase rather than immediate sales.
Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state
TABLE OF CONTENTS
Title page
Approval page
Dedication
Table of content
Abstract
CHAPTER ONE
1.1.Background to the study
1.2.Statement of the problem
1.3.Objectives of the study
1.4.Research questions
1.5.Significance of the study
CHAPTER TWO
2.0.Literature review
2.1.Management of trade fairs and exhibitions
2.2.Trade fair as a promotional tool
2.3Economic importance of trade fair and
Exhibition
2.4The impact of trade fair performance of a company.
2.5The role of trade fir in Emily millionaire.
CHAPTER THREE
Research methodology
3.1.Sources of data collection
3.2.Population of the study
3.3.Determination of sample size
3.4.Sampling techniques
3.5.Instruments for data collection
CHAPTER FOUR
Presentations, analysis and interpretation of data
4.1.Presentations and interpretation of data.
CHAPTER FIVE
Summary of findings recommendations and conclusion
5.1.Summary of findings
5.2.Recommendations
5.3.Conclusion
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2012, 11). Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu).. ProjectStoc.com. Retrieved 11, 2012, from https://projectstoc.com/read/223/trade-fair-as-an-instrument-of-increasing-marketing-performance-a-case-study-of-emily-millionaire-enugu
"Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu)." ProjectStoc.com. 11 2012. 2012. 11 2012 <https://projectstoc.com/read/223/trade-fair-as-an-instrument-of-increasing-marketing-performance-a-case-study-of-emily-millionaire-enugu>.
"Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2012. Web. 11 2012. <https://projectstoc.com/read/223/trade-fair-as-an-instrument-of-increasing-marketing-performance-a-case-study-of-emily-millionaire-enugu>.
"Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu).." ProjectStoc.com. 11, 2012. Accessed 11, 2012. https://projectstoc.com/read/223/trade-fair-as-an-instrument-of-increasing-marketing-performance-a-case-study-of-emily-millionaire-enugu.
- Related Works
- A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods (a Case Study Of Nigerian Export Promotion Council)
- Marketing Of Accounting Service In Enugu Urban (a Case Study Of Union Bank Plc)
- Application Of Marketing Strategies For Improving Banking Operation (case Study Of Afribank Plc Enugu)
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Products In Enugu Metropolis (a Case Study Of Nestle Nigeria Plc Enugu
- Effective Marketing Strategies For Airlines Operating In Enugu Metropolis A Case Study Of Executive Airline Services
- Cbt Business In Minna Niger State
- Public Relation And It’s Impact In The Banking Industry
- An Investigation Into Staff Motivation And Productivity In Government Secondary Schools (a Case Study Of Pankshin Local Government Area)
- Marketing Problems And Prospect Of The Bakery Industry In Enugu Metropolis (a Case Of Study Of Ify Bread Industries) A Project Work Presented
- Effective Marketing Strategies For Health Care Services In Enugu Metropolis (a Case Study Of Bethsaida Hospital Enugu)