ABSTRACT
This project work is meant to examine marketing research as a tool for increased profitability.
A case study of Nigerian Bottling Company Enugu.
The main objectives of this study include:
-Determination of the extent marketing research can improve product quality.
-To find out how marketing research can increase profitability.
-To ascertain the extent to which marketing research effect customer satisfaction.
The researcher used structured questionnaire and personal interviews to elicit responses from members of the WBC.T-test, percentage and mean cluster mean and standard deviation were used in analyzing and interpreting data collected.
The interpretations and results of hypothesis, testing formed the core findings of this project.
1.NBC improved the quality of its product through marketing research.
2.Marketing research increased their profitability.
3.NBC does not have a separate research department apart from the central one.
4.The engage in field research more than other types of research.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Table of contents
List of table
Abstract
CHAPTER ONE
INTRODUCTION
1.4Scope and delimitation of study
1.5Research question
1.6Hypothesis
1.7Significance of the study
CHAPTER TWO
LITERATURE REVIEW
2.1Benefit of marketing research
2.2Contributions of marketing research
2.3Problems facing marketing research
2.4Effect of marketing research
2.5Impact of a marketing research on the company
2.6Marketing research as a tool for increased profitability
2.7Summary of related literature review
CHAPTER THREE
METHODOLOGY
3.1Research design
3.2Area of study
3.3Population of study
3.4Sample and sampling procedure
3.5Instrument for data collection
3.6Validation of instrument
3.7Reliability of the instrument
3.8Method of data collections
3.9Method of data analysis
CHAPTER FOUR
Discussion, recommendation and conclusion
4.1Summary of findings
4.2Conclusions
4.3Recommendations
4.4Suggestion for further research
4.5Limitation of the study
References
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2012, 11). Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu).. ProjectStoc.com. Retrieved 11, 2012, from https://projectstoc.com/read/243/marketing-research-as-a-tool-for-increased-profitability-a-case-study-of-nigerian-bottling-company-enugu
"Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)." ProjectStoc.com. 11 2012. 2012. 11 2012 <https://projectstoc.com/read/243/marketing-research-as-a-tool-for-increased-profitability-a-case-study-of-nigerian-bottling-company-enugu>.
"Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2012. Web. 11 2012. <https://projectstoc.com/read/243/marketing-research-as-a-tool-for-increased-profitability-a-case-study-of-nigerian-bottling-company-enugu>.
"Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu).." ProjectStoc.com. 11, 2012. Accessed 11, 2012. https://projectstoc.com/read/243/marketing-research-as-a-tool-for-increased-profitability-a-case-study-of-nigerian-bottling-company-enugu.
- Related Works
- Advertisers Preferences Of Media Channel Problems, Choice, And Reasons (a Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)
- The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company Anammco)
- Research Paper On The Distribution Of Petroleum Products In Nigeria
- Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)
- The Importance Of Distribution System In The Marketing Of Consumer Goods (a Case Study Of Cadbury Nigeria Plc)
- Effect Of Demographic Variables On The Purchase Of Fashion Related Products: A Study Of Students Of Abia State University, Uturu.
- Business And Marketing Strategies Of A Company (a Case Study Of Anambra State Motor Manufacturing Company (anammco)
- Impact Of Information Technology In Banking Industry (a Case Study Of Skye Bank Enugu)
- Attitude Of Consumers To Sales Promotion In Enugu Metropolis
- The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State)