Entrepreneurial sprint of it’s people to enable it become an economic giant in the nearestfuture. the compounding issue to be addressed will have to do with thechallenges and problems milit...
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A brief analysis of the prospect of a computer based testing method in minna niger state....
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Many multi products orservices smes fail to pay attention to the use of product portfolio analysisconcept despite the fact that the application of the concept is a sine qua nonfor the achiev...
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The study was designed to evaluate marketing insurance services in relation toprospects and challenges by building marketing strategies in insurance servicesector & how these...
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Introduction: Nigeria is a country richly blessed with abundant natural resources and oil and gas has continued to play a dominant role in her economy. theseresources if effectively harnessed...
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the study was designed to evaluate marketing insurance services in relation to prospects and challenges by building marketing strategies in insurance servicesector...
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introductionengel et a (1983:1) defined promotion as a controller integrated porgramme of communication methods and materials designed to present a company and its products to prospective designed to...
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introduction drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised....
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introduction the dictionary of advertising (1993:32) defines advertising as follows:i. the process of calling the public attention to the availability of goods, services and causesii. the process...
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prefacethe work is an assignment which has to do with the marketing research and strategy used by paris hotel, abuja based on the year of establishment their service product, total number of their wor...
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