introduction1.0 background of the study the world information flow controversy is perhaps the most topical issue in international communities today. this global controversy is basically about the dema...
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abstrcat this research did a critical appraisal of the nigeria export promotion council strategies in the export of nigeria goods. in the 1960s, non oil products such as palm produce crera, cotton, gr...
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communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. this research study focused on the nature, process, channels,...
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introductionbackground of he study before now, hike in 1960’s public relation practice was not popular, only a few nigerians knew what public relation was, until the recent past when public rel...
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the research work titled “effective markeing of television services in enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of servic...
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the project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in nigeria and present tools that could help mar...
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introduction1.1 statement of the problem and purpose of the study with few capital market in the country (nigeria) the readily available market has continued to encourage economic growth and deve...
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the purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the institute of management and technology (imt) enugu.the objective of this stu...
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this study examined those factors that influence brand preference among consumers in enugu urban.the coca-cola soft drinks that are available in retail outlets in enugu urban, was used on this...
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marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (koller p 2003).this study f...
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