ABSTRACT
The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.
During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services.
To solve the research problems of ETV based on the findings which is the inability to adequately adopt the marketing concept as regards to customers satisfaction in their operation.
The management of ETV have to utilize various techniques such as knowing their customers complaints by making use of public relations strategy and field survey as to achieve the best of television services.
The management should organize programmes such as workshop, seminars from time to time as to educate the staff on the method of improving efficient relationships with the customers.
Conclusively, if these recommendations are effectively applied, it will help in enhancing the efficiency and effectiveness of the services rendered or offered by Enugu Television (ETV) to its numerous customers.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Significance of the Study
1.5 Scope of the Study
1.6 Limitation of the study
1.7 Definition of Terms
CHAPTER TWO
2.0 Review of Related Literature
2.1 Theoretical Framework
2.2 Marketing Defined
2.3 Services Defined
2.4 Characteristics of Services
2.5 Marketing mix for services
2.6 Marketing Strategy
2.7 Performance problems in services organization
CHAPTER THREE
Discussion of Findings
CHAPTER FOUR
4.0 Summary, Recommendation and Conclusion
4.1 Summary of Findings
4.2 Recommendation
4.3 Conclusion
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5802/effective-marketing-of-television-service-in-enugu-metropolis-a-case-study-of-enugu-television-e-t-v-3571
"Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5802/effective-marketing-of-television-service-in-enugu-metropolis-a-case-study-of-enugu-television-e-t-v-3571>.
"Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5802/effective-marketing-of-television-service-in-enugu-metropolis-a-case-study-of-enugu-television-e-t-v-3571>.
"Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5802/effective-marketing-of-television-service-in-enugu-metropolis-a-case-study-of-enugu-television-e-t-v-3571.
- Related Works
- Attitude Of Consumers To Sales Promotion In Enugu Metropolis
- The Impact Of Marketing In The Development Of Tourism In Enugu State
- The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks In Enugu Metropolis (a Comparative Study Of Guinness Malta And Amsted Malta)
- The Marketing/distribution Of Stule Food In Enugu A Case Study Of Ogbete Meanmarket
- Physical Distribution Management In Brewery Industries (a Case Study Of Nigeria Brewery Plc)
- Marketing Research (a Case Study Of Bishop Shonahan Hospital Nsukka)
- The Effect Of Market Segmentation On The Performance Of Insurance Companies In Nigeria (a Case Study Of Selected Insurance Companies In Nigeria)
- Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias)
- The Marketing Mix Application In The Marketing Of Places Rentals Services In Ikeja Metropolis
- The Marketing Problems And Prospects Of Five Star Hotel In Enugu Metropolis (a Case Study Of Nike Lake Resort Hotel Enugu)