ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome of other marketing variables?
Marketing communication itself is the effort by a firm or company to design and disseminate information about its product existence, features terms and the benefits to the target markets, using different medium.
This study is expected to throw more light on how effective marketing mix (product, price, promotion, place) can help accomplish organisational objectives.
TABLE OF CONTENT
Title Page
Approval
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:
INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with the Subject Matter
1.3 Problems that the Study will be Concerned with
1.4 Definition of Terms
1.5 References
LITERATURE REVIEW
2.1 The origin of the Subject Area
2.2 School of Thought Within the Subject Area
2.3 The School of Thought Relevant to the Problem of Study
2.4 Different Methods of Studying the Problem
2.5 Summary
2.6 References
CHAPTER THREE:
CONCLUSION
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609.
- Related Works
- The Influence Of Advertising On The Marketing Of Consumer Goods. (a Case Study Of Nestle Plc In Lagos Metropolis)
- The Impact Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Dangote Indomie Noddle)
- Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)
- An Account For The Low Productivity In Public Corporations In Nigeria. A Case Study Of National Electric Power Authority Nepa, Enugu Zoanl Office.
- Packaging As A Promo Tools In The Marketing Of Beauty Case Products (a Case Study Of Petals Enugu)
- Marketing Research (a Case Study Of African Alliance Insurance Company Plc)
- Effective Pricing Strategies For Introducing A New Product In The Market. (a Case Study Of Globacom Gms Enugu Metropolie)
- Market Acceptability Of Locally Made Cosmetics Products (beauty Aids) In Nigeria, A Case Study Of Female Consumers In Enugu Urban
- Impact Of Effective Public Relations In Marketing Expansion Of Banking Services In Enugu Metropolis (a Case Study Of All States Trust Bank Plc)