ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome of other marketing variables?
Marketing communication itself is the effort by a firm or company to design and disseminate information about its product existence, features terms and the benefits to the target markets, using different medium.
This study is expected to throw more light on how effective marketing mix (product, price, promotion, place) can help accomplish organisational objectives.
TABLE OF CONTENT
Title Page
Approval
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:
INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with the Subject Matter
1.3 Problems that the Study will be Concerned with
1.4 Definition of Terms
1.5 References
LITERATURE REVIEW
2.1 The origin of the Subject Area
2.2 School of Thought Within the Subject Area
2.3 The School of Thought Relevant to the Problem of Study
2.4 Different Methods of Studying the Problem
2.5 Summary
2.6 References
CHAPTER THREE:
CONCLUSION
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4666/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9609.
- Related Works
- The Impact Of Product Advertisement On Sales Volume Of Companies (a Case Study Of Nigeria Breweries Plc 9th Mile Corner)
- The Role Of Marketing Research System In The Marketing Of New Product In Enugu Metropolis.
- The Impact Of Effective Management Of Resources In Solving Unemployment Problem In Nigeria. (a Case Study Of Oji-reiver Local Government Enugu)
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)
- Managing The Channel System In Petroleum Product Marketing In Enugu State.
- Effect Of Demographic Variables On The Purchase Of Fashion Related Products: A Study Of Students Of Abia State University, Uturu.
- The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State)
- The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor