ABSTRACT
The purpose of this project is to examine the impacts of self service on the performance of supermarkets.
The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested and the Definition of terms.
Chapter two examined all other studies carried out on similar topic and their relevance to this study. There were mostly references, quotes adequate statements made by other authors who had handled similar topics.
Chapter three dealt with the major part of the project which involves the method used in collecting relevant data, research instrument used, the population and the sample size. It also dealt on how the questionnaire were distributed and treatment of data.
Chapter four dealt with the presentation, analysis and interpretation of data collected in chapter three, it also went further to test the hypothesis in chapter one.
Finally, in chapter five, a conclusion of the whole findings was drawn and appropriate recommendations made for possible implementation. However, this study was not done without lapses and on this very platform, suggestions and further studies were sort.
It as found that consumer have positive perception of self service; many of them prefer it because they use it as opportunity to select goods without interference. The study revealed that supermarkets that adopt self-services strategy perform better than their counterparts that do not adopt self service strategy.
I also made some recommendations in chapter five. Such recommendations. Were that supermarket operators should train their employees on areas like customer service and public relations. Supermarket operations should also improve on the ways they display their goods since attractive display attract consumers to make purchase.
Finally, I recommend that supermarket should be mare self service orientated since the advantages of this strategy has been shown.
TABLE OF CONTENTS
Title Page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
CHAPTER ONE
INTRODUCTION
1.1 Background of the study 1
1.2 Statement of problem 3
1.3 Objectives of the study 5
1.4 Formulation of the hypothesis 6
1.5 Significance of the study 6
1.6 Scope of the study 8
1.7 Definition of terms 8
CHAPTER TWO
2.1 Overview of supermarket 10
2.2 Mode of operation of supermarket
2.3 Location of supermarket
2.4 Impact of promotion of supermarket
2.5 Marketing strategies
2.6 Management of supermarkets
2.7 The need for self services in the performance of supermarket
2.8 Sale performance indicated in supermarket
2.9 Self service operation and its attendance problem
CHAPTER THREE
3.1 Sources of data
3.2 Research instrument
3.3 Questionnaire design
3.4 Population of study
3.5 Sample size
3.6 Sample size for staff and management
3.7 Questionnaire distribution and collection
3.8 Treatment of data
3.9 Limitation of study
CHAPTER FOUR
4.1 Data analysis
4.2 Statistical hypothesis
4.3 Choice of test hypothesis
CHAPTER FIVE
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
5.4 Suggestion for further study
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4671/the-impact-of-self-service-on-the-performance-of-supermarkets-a-case-study-of-cyril-supermarket-abakaliki-ebonyi-state-3342
"The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4671/the-impact-of-self-service-on-the-performance-of-supermarkets-a-case-study-of-cyril-supermarket-abakaliki-ebonyi-state-3342>.
"The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4671/the-impact-of-self-service-on-the-performance-of-supermarkets-a-case-study-of-cyril-supermarket-abakaliki-ebonyi-state-3342>.
"The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4671/the-impact-of-self-service-on-the-performance-of-supermarkets-a-case-study-of-cyril-supermarket-abakaliki-ebonyi-state-3342.
- Related Works
- Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias)
- Customer Services In Financial Institutions, A Step Towards Improving Profitability (a Case Study Of Union Bank Plc, Oko)
- Determinants Of Consumer Buying Behavior Through Mega-stores In Pakistan
- The Role Of Public Relations In The Marketing Of Hospital Services (a Case Study Of Park-lane Hospital Enugu)
- The Problems Facing The Establishment Of Banks In Rural Areas (a Case Study Of Some Selected Local Government Areas Of Enugu State)
- The Effect Of Cost Control In Powering Industries (a Case Study Of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis
- The Effectiveness Of Personal Selling Strategies In Marketing Of Cosmetics (a Case Study Of Bianca Cosmetics Enugu)
- The Effect Of Sales Force Motivation On Productivity A Case Study Of Emenite Company Enugu
- Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-east, Nigeria
- The Impact Of Personal Selling In The Marketing Of Beverages In Enugu State (a Case Study Of Milo Product Of Nestle Nigeria Plc)