Managing The Channel System In Petroleum Product Marketing In Enugu State.

This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products.  Franchising as a strategy for managing petroleum products channel was also treated.

The researcher used open close ended questions to click responses form the dealers and the companies on various issues of the subject.  Also, in order to active the object of this study, the researchers reviewed related literature on Petroleum products marketing, marketing channels, channel of distribution in Petroleum product marketing and also carried out a study on some of the shareholders in the Petroleum marketing industry.

However, it was found that the incessant Petroleum scarcity always witnessed in the state is as  a result of vandalization of oil pipelines along Port Harcourt – Aba road, it was also found that two channels exit for the marketing companies and independent marketers, and three channels of the petroleum packaged produced, those that are the above mentioned channels and motor oil marketing comprise otherwise known as the big eight.

From the findings, it was commended that government should set up a monitoring team to monitor our oil pipeline.  And also a public alignment campaign should be flagged –off immediately, using a slogan like this “DON’T TOUCH THE PIPELINE, IT IS THE HEN THAT LAYS GOLDEN EGGS”.