ABSTRACT
Physical distribution
channels has created a created a great impact by bridging the gap between the
producers and the final consumers. The inability of farmers to effectively
reach out to distance markets and most final consumers with their agricultural
products have resulted to waste of resources in Boki local government area. The
main objective of the study is to find how best to market agricultural products
in the area. Primary and secondary data were collected through the use of
questionnaires and documented materials respectively. The population of the
study was 227,400, while the sample size was 399. Chi-square test statistics
was used to test the high hypotheses. Among the findings of the study; in
effective and high cost of transportation, lack of storage facilities and basic
infrastructure hindered the marketing of agricultural products in the area. The
researcher thus recommended the provision of basic infrastructure like
accessible road, storage facilities and improved transport system among others
to assist in improving the marketing of agricultural products in the area.
CITE THIS WORK
- Related Works
- The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis (a Case Study Of Emenite Nigeria Plc)
- A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods (a Case Study Of Nigerian Export Promotion Council)
- The Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria. (a Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka)
- An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (a Study Of Unilever Nigeria Plc)
- The Role Of Capital Market In Nigeria Economic Growth
- Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu
- Standardization Of Product
- Determinants Of Consumer Buying Behavior Through Mega-stores In Pakistan
- Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis
- Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna
