ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, which was distributed to 200 consumers of toiletries brands of Unilever products in Enugu metropolis out of the 200 copies of the questionnaire issued to the consumers 190 were returned and used for analysis.
The data collected were analyzed using tables, frequencies and percentages. After data analysis I discovered that:
• Brand name makes it for the consumers to recognize Unilever Products.
• Branding helps in advertising and promoting Unilever products
• Branding helps the consumer to repeat purchases.
• Branding enhances the quality of Unilever products.
• Branding increases the product image of Unilever products.
Based on the above findings, recommendations were made which the researcher feel will go a long way in helping Unilever to market its products.
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of Problem
1.3 Objectives of Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope and Limitations of the Study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Brand Polices
2.2 Characteristics for Selecting a Good Brand Name.
2.3 Types of Branding Strategies
2.4 Branding as an Effective Marketing Strategy for Toiletries
2.5 The Importance of Branding in Manufacturing Industries
2.6 The Impact of branding on Consumer Buying Decision
2.7 Consumer Purchase Decision
2.8 Branding as Tools for Product Posting.
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Population of the Study
3.3 Sample Size Determination
3.4 Selection and Construction of the Research Instrument.
3.5 Sampling Procedure
3.6 Administration of the Research Instrument
3.7 Data Analysis Method.
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Allocation and Return of Questionnaires
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 Summary of Finding
5.2 Recommendations
5.3 Conclusion
References
Appendix 1: Consumer Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Importance Of Branding In The Marketing Of Unilever Products In Enugu State.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4793/the-importance-of-branding-in-the-marketing-of-unilever-products-in-enugu-state-2119
"The Importance Of Branding In The Marketing Of Unilever Products In Enugu State." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4793/the-importance-of-branding-in-the-marketing-of-unilever-products-in-enugu-state-2119>.
"The Importance Of Branding In The Marketing Of Unilever Products In Enugu State.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4793/the-importance-of-branding-in-the-marketing-of-unilever-products-in-enugu-state-2119>.
"The Importance Of Branding In The Marketing Of Unilever Products In Enugu State.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4793/the-importance-of-branding-in-the-marketing-of-unilever-products-in-enugu-state-2119.
- Related Works
- Attitude Of Consumers To Sales Promotion In Enugu Metropolis
- The Services Of Abc Shuttle Express (a Case Study Of Abc Shuttle Asata Enugu Branch)
- The Effect Of Globalization On Banking Operation In Nigeria. (a Case Study Of First Bank Nigeria Plc.)
- Consumer Protection And Drug Marketing In Nigeria (a Case Study Of Juhel Pharmaceutical Company Enugu)
- Effect Of Promotional Tools In Product Marketing
- Influence Of Packaging On The Marketing Of Consumer Goods. (a Study Of Starline Nigeria Limited.)
- The Effects Of World Information Flow Imbalance On Third World Countries (a Case Study Of Nigeria)
- The Role Of Road Transportation Mode In The Marketing Of Agricultural Products. (a Case Study Of Abakaliki L.g.a. Ebonyi State)
- The Effectiveness Of Personal Selling Strategies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu
- Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)