The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information....
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Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising...
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This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular....
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This study Examined the role of product management in the marketing of bank service....
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This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand....
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The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems the oil industry and tries to find a lasting solution to it...
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This project is on the marketing of educational programme of tertiary institutions....
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This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media....
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This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria....
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The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify...
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