ABSTRACT
This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were.
1.To find out the difficulties environment in the process of product management in first bank and
2.To determine, if the management of the bank product leads to increase product quality
3.To offer possible solution and suggestion for addressing such problem or make recommendation that lead better customer relationship.
4.To determine the effect of product management bank on profitability.
Based on these objectives, hypothesis were formulated , Data were sourced, extensive literature review on text book, journal and materials on the area of the study was carryout, while primary data sourced from respondent.
The population of he study include.
Bank personnel and customer of the said bank in Aba metropoli.
Burley formular was used based on census figure of 1991 population
The data collected were analyzed using simple percentage and statistical table.
A careful study of data collected shown the following.
1That services rendered by the said bank stagy the customer but not effective and efficiently as possible .
2.It show that with a well organize product management will leads to increase in the adoption process of the product by the consumer with these it make it possible for them to compete effective with other organization in same business .
3The researcher agrees that the managers and bank directors agrees that product management is very a necessary in marketing activities of every organization or business.
The researcher the following recommendations after careful study of the finding.
1.That the organization should increased the activity that is associated with product management which will bring about increase in sales of the product and also organization image.
2.The employee of he organization should be educated more of the importance of product management in an organization
3.The organization should seek support from consumer customer of the organization in order help in given information needed for proper product development and management. In doing these a welfare department need to be establish in the organization.
The researcher concluded that the organization should be up and doing in product management to produce services that will effectively and efficiently satisfy the customer needs.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Formulation of hypothesis
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO
Literature review
2.0 What is a product
2.1 New product development process in the banking industries
2.2 The concept of product management
2.3 Distribution of bank product
2.4 Promotional strategies for bank product
2.5 Pricing strategies for bank product
2.6 Problem of service product marketing
2.7 Problems Of Services Products Marketing
CHAPTER THREE
3.0 Research methodology
3.1 source of data
3.2 Population of study
3.3 Sample size determination
3.4 Sampling techniques
3.5 Research instrument used
3.6 Method of data analysis and treatment
3.7 Limitation of the study
CHAPTER FOUR
4.0 Presentation, analysis and interpretation of data
4.1 presentation and analysis of data
4.2 Testing of hypothesis
4.3 Interpretation of data
CHAPTER FIVE
Summary of finding recommendation and conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1399/the-role-of-product-management-in-the-marketing-of-banking-service-a-case-study-of-first-bank-aba-branch
"The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1399/the-role-of-product-management-in-the-marketing-of-banking-service-a-case-study-of-first-bank-aba-branch>.
"The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1399/the-role-of-product-management-in-the-marketing-of-banking-service-a-case-study-of-first-bank-aba-branch>.
"The Role Of Product Management In The Marketing Of Banking Service (a Case Study Of First Bank Aba Branch).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1399/the-role-of-product-management-in-the-marketing-of-banking-service-a-case-study-of-first-bank-aba-branch.
- Related Works
- Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of Unilever Nigeria Plc, Kaduna
- Advertising An Effective Promotional Tool For Marketing New Product (a Case Study Of Nasco Marketing Company)
- Marketing Of Family Planning Services In Enugu Urban
- Marketing Technical Sales People, For Higher Productivity (a Case Study Of Emenite Nigeria Plc.)
- Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria
- The Effect Of Cost Control In Powering Industries (a Case Study Of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis
- The Role Of Advertising In The Marketing Of New Business (a Study Of Shoprite, Enugu)
- Small-scale Industries Development In Anambra State: Problems And Prospects. (a Case Study Of Awka And Nnewi Industrial Areas)
- Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Products In Enugu Metropolis (a Case Study Of Nestle Nigeria Plc Enugu