ABSTRACT
Banks are established to make profits. The customers or is it as a result of the service provided by these banks.
It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.
Chapter one contains a general discussion of marketing concept as see by different people. It went further to state the problems associated with the study, problems that the study will be concerned with, the importance of the studying the area and the definition of terms.
Number of past related literature examined by other studies which contains the origin of the study, school of thought within the subject area, school of thought to the problem of the subject, different methods of studying the problem and summary.
Chapter three deals with conclusion, presentation of data, the data got from the research survey were analyzed, recommendation made by the researchers to ensure, if banks would put the recommendation made in the study in to use, these will not only to satisfied customers with service offered, but a continuous increase in profit made thereby making the problem of the banks a thing of the past and finally is conclusion of the research.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Chapter one:
Introduction
1.1 General Background of the study
1.2 Problem associated with the study
1.3 Problems that the study will be concerned with
1.4 The importance of studying the area
1.5 Definition of the important terms
1.6 References
Chapter two:
Review of related literature
2.1 The Origin of the study
2.2 The school of the thought with the subject area
2.3 The school of thought to the problem of the study
2.4 Different methods of studying the problem
2.5 Summary
2.6 References
Chapter three
3.1 Conclusion
3.2 Data presentation
3.3 Analysis of data
3.4 Recommendation
3.5 Conclusion
3.6 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1491/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1491/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1491/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1491/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu.
- Related Works
- Petroleum Distribution In Enugu State Problem And Solutions
- The Role Of Communication Processes In The Management Of Government Parastatals (a Case Study Of Nepa, Enugu)
- The Effect Of Management Styles On Worker Productivity In The Hotel Industry In Enugu State (a Case Study Of Hotel Presidential And Protea Hotel Nike Lake Resort Hotel Enugu)
- The Problems That Face Agriculture In Enugu State And Possible Solution To Them
- Effect And Evaluation Of Leadership Styles And Its Efficiency (a Case Study Of Emenite Nigeria Plc Enugu State)
- The Impact Of Foreign Capital In Enterpreneurship Development In Nigeria (a Case Study Of Imo State)
- Multination As A Management Tool For Increase The Productivity Of Workers. (a Case Study Of Entrance Limited Enugu)
- The Importance Of Ethics And Social Responsibilities Of Business Organisation ( A Case Study Of Nigerian Bottling Company Plc Enugu )
- The Role Of Budgeting In Private Sector Management
- An Evaluation Of The Effect Of Manpower Training And Development In Service Organisations. (a Case Study Of Power Holding Company Of Nigeria (phcn) Plc Enugu Zone)