ABSTRACT
This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.
The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.
In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.
Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 – distributions were used in analyzing the questionnaire while 2 – test formula was used in testing hypothesis.
TABLE OF CONTENT
Title page
Certification page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
BACKGROUND OF THE STUDY
1.0 History or origin of supermarket
1.1 Statement of problem
1.2 Purpose /objective of study
1.3 Significance of the study
1.4 Hypothesis / Research question
1.5 The scope /limitation of the study
CHAPTER TWO
LITERATURE REVIEW
2.0 Induction of marketing strategy
2.1 Definition / meaning of marketing & supermarket
2.2 The impact of promotion on supermarket
2.3 The impact of place (distribution on supermarket
2.4 The impact of product on supermarket
2.5 The impact of price on supermarket
2.6 Important / contribution on supermarket to national economy
2.7 Problems facing supermarkets.
CHAPTER THREE
METHODOLOGY
3.0 Source of data
3.1 Instrument used in data collection
3.2 Population
3.3 Sample / sampling method size
3.4 Method of data analysis
CHAPTER FOUR
DATA ANALYSIS
CHAPTER FIVE
5.0 Summary , Recommendation and Conclusion
5.1 Summary of findings
5.2 Recommendations
Conclusions
Bibliography
Appendix 1 Questionnaire for supermarket manager
Appendix 11 Questionnaire for supermarket patronisers.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). Improving Sales Of Supermarket Through Effective Marketing Strategy (a Case Study Of Some Selected Supermarket In Enugu Metropolis).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1405/improving-sales-of-supermarket-through-effective-marketing-strategy-a-case-study-of-some-selected-supermarket-in-enugu-metropolis
"Improving Sales Of Supermarket Through Effective Marketing Strategy (a Case Study Of Some Selected Supermarket In Enugu Metropolis)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1405/improving-sales-of-supermarket-through-effective-marketing-strategy-a-case-study-of-some-selected-supermarket-in-enugu-metropolis>.
"Improving Sales Of Supermarket Through Effective Marketing Strategy (a Case Study Of Some Selected Supermarket In Enugu Metropolis).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1405/improving-sales-of-supermarket-through-effective-marketing-strategy-a-case-study-of-some-selected-supermarket-in-enugu-metropolis>.
"Improving Sales Of Supermarket Through Effective Marketing Strategy (a Case Study Of Some Selected Supermarket In Enugu Metropolis).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1405/improving-sales-of-supermarket-through-effective-marketing-strategy-a-case-study-of-some-selected-supermarket-in-enugu-metropolis.
- Related Works
- Small Scale Business As A Strategy For Economic Development In Enugu State Local Government Area
- Individual Frustration And Interpersonal Conflict Among Youth (a Case Study Of Imt Enugu)
- Inventory Valuation, Management Organization (a Case Study Of Emenite Limited, Enugu)
- The Practice Of Entrepreneurship In Nigeria (a Case Study Of Selected Entrepreneurs In Enugu State)
- Man-power Training As An Aid To Management In Business Enterprises (a Case Study Of Emenite Nigeria Limited Enugu)
- Social Responsibility Of Nigerian Companies A Case Study Of Shell Petroleum Development Company And Chevrom
- An Analysis Of Factors Responsible For Low Productivity Of Employees In Government Parastatals (a Study Of National Electric Power Authority Enugu Zonal Office)
- Appraising The Financial Control Approaches In Nigeria Local Government System (a Case Study Of Enugu South Local Government Area)
- The Role Of Agro Based Industries In Poverty Alleviation Programme (a Case Study Of Phinomar Oil Industry Nigeria Limited Enugu)
- The Impact Of State Development Of Organization Performance (a Case Study Of Afri Bank Plc)