ABSTRACT
It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.
The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, and various factors could be responsible for each situation.
This means that public utilities have to be aware of the consumers’ ideas, opinions and interest towards the companies’ services, type of services and if possible, factors responsible for such attitude. Therefore, it is in the light of the above that the researcher went into to determine what attitude towards the public utilities that exist in the mind of the consumers. The study is aimed at determining the extent to which people regard NEPA as a corporate body and the confidence imposed on the provision of efficient and quality power supply. Chapter one, as the introductory segment, determines the attitude of consumer towards public utility especially NEPA. Chapter two deals with the concept of consumer behaviour. Chapter three looks at the methodologies used in carrying out the research work. Actual Data presentation and findings were presented in chapter four. While chapter five and the concluding segment looks at the implications, discussions of result and recommendations.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
List of Table
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Delimitation of the Study
1.5 Research Questions
1.5 Significance of the Study
1.6 Definition of terms
CHAPTER TWO
2.0 Review of Literature
2.1 Marketing application of Consumer Behaviour
2.2 How measure Attitude
2.3 Promotional Communication
2.4 Concept of Public Utilities
2.5 Summary of the related Reviewed Literature
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of Study
3.4 Sample / Sampling Procedure
3.5 Instrument for Data Collection
3.6 Validation of the Research Instrument
3.7 Reliability of Research Instrument
3.8 Method of Administration of Research Instrument
3.9 Method of Data Analysis
CHAPTER FOUR
4.0 Data Presentation and Results
4.1 Summary of Results / Findings
CHAPTER FIVE
5.0 Discussion, Implications, Recommendation
5.1 Discussion of Results
5.2 Conclusion
5.3 Implication of the Result
5.4 Recommendation
5.5 Suggestions for further Study
5.6 Limitations of the Study
References
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis.. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1290/attitude-of-consumers-towards-public-utilities-a-case-study-of-nepa-enugu-metropolis
"Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1290/attitude-of-consumers-towards-public-utilities-a-case-study-of-nepa-enugu-metropolis>.
"Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis.." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1290/attitude-of-consumers-towards-public-utilities-a-case-study-of-nepa-enugu-metropolis>.
"Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis.." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1290/attitude-of-consumers-towards-public-utilities-a-case-study-of-nepa-enugu-metropolis.
- Related Works
- The Role Of Small And Medium Salle Enterprises In Ravamping Nigerian Economy ( A Case Study Of Starlyine Nigeria Limited Aba)
- The Effect Of Monetary Incentive On Workers Performance In Nigerian Organisation (a Case Study Of Nigerian Telecommunications Limited Enugu)
- Employee Participation In Decision Making And Its Impact On Productivity (a Case Study Of Anammco)
- Training And Development Of Human Resource In Banking Operation (a Case Study Of Union Bank Of Nigeria Plc Enugu Main Branch)
- The Importance Of Co-operative Societies In Rural Development (a Case Study Of Enugu State)
- Employee Job Satisfaction A Tool For Enhancing Organisational Performance
- The Importance Of Ethics And Social Responsibilities To A Business Organisation
- The Effect Of Motivation On Employees Performance In Global Polythene Industry Kaduna
- Retrenchment And Its Effect On The Moral Of Workers In Enugu State (a Case Study Of Imt Enugu)
- Problems And Solutions Facing Government Owned Enterprises, In Enugu (a Case Study Of Nepa)