this study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. the study examines the twin problems of inconsistency and...
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this research project is very crucial study for unilcuer nigeria plc. the study was motivated by the necessity to improve performance of omo detergent through effective marketing strat...
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this study examined the effectiveness of marketing communication mix in creating awareness of a brand (a case study of unilever nigeria plc). the study sought to know the effect of...
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this research project is a very crucial study for the entire public that makes use of salon within enugu metropolis. the researcher in this work tried to find out the extent the applicat...
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introduction1.1 background of the studythe commercial bank system shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire t...
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this study is a research into “an evaluation of product positioning on unilever nigeria plc in enugu. the study seeks to find out how product positioning helps the firms in achieving greater...
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this study centered on the role of nigerian export promotion council (nepc) in export promotion in nigeria. the purpose was to establish the extent to which this organization has succee...
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this project looked into the role of marketing co-operative in economics development of nigeria. (a case study of rice marketing co-operative in ugbawka, nkanu east). a survey was conducted on...
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introduction1.1 background of the studyaccording to l.a. rogers (1980) personal selling has become one of the vital promotional tools in marketing. he further buttresed the above proposition by...
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1.1 introductionin nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of nigerians own life assurance po...
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