ABSTRACT
This research will discuss the concept of Entrepreneurial Marketing as an enabler of small business development and growth with special focus on the Nigerian movie and music industry. On the surface entrepreneurial marketing can be understood as “marketing with an entrepreneurial mindset”.
By a combination of the definition of marketing by the American Marketing Association (AMA) and two conceptualizations of entrepreneurship (entrepreneurial orientation and entrepreneurial management), a definition of Entrepreneurial Marketing as the organizational function of marketing by taking into account innovation, risk taking, proactive and the pursuit of opportunities without regard for the resources currently controlled is arrived at. This definition must not be restricted to young and small ventures, but can equally be applied to larger firms. The concept of Entrepreneurial Marketing can be illustrated by highlighting Guerrilla Marketing, Buzz Marketing and Viral Marketing.The research topic proposed is: Entrepreneurial marketing as an enabler of small business (SME) growth: A case of Nigerian Music and Movie Industry prior and post 2008 recession.
This research is on the evolution of the Nigerian movie and music industry and their consequent development and growth over the years. The
research will focused on entrepreneurial marketing as an enabler of small business establishment, management and growth. It will
furthered x-rayed the contribution of the Nigerian movie and music industry as a major contributor to Nigeria’s growing GDP.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 08). Entrepreneurial Marketing As An Enabler Of Small Business Ventures.. ProjectStoc.com. Retrieved 08, 2015, from https://projectstoc.com/read/6305/entrepreneurial-marketing-as-an-enabler-of-small-business-ventures-3209
"Entrepreneurial Marketing As An Enabler Of Small Business Ventures." ProjectStoc.com. 08 2015. 2015. 08 2015 <https://projectstoc.com/read/6305/entrepreneurial-marketing-as-an-enabler-of-small-business-ventures-3209>.
"Entrepreneurial Marketing As An Enabler Of Small Business Ventures.." ProjectStoc.com. ProjectStoc.com, 08 2015. Web. 08 2015. <https://projectstoc.com/read/6305/entrepreneurial-marketing-as-an-enabler-of-small-business-ventures-3209>.
"Entrepreneurial Marketing As An Enabler Of Small Business Ventures.." ProjectStoc.com. 08, 2015. Accessed 08, 2015. https://projectstoc.com/read/6305/entrepreneurial-marketing-as-an-enabler-of-small-business-ventures-3209.
- Related Works
- An Appraisal Of Waste Management In Nigeria (a Case Study Of Enugu State Waste Management Authority (eswama)
- Management Problems Of Manufacturing Industries In Nigeria
- The Impact Of Strike Action In The Achievement Of Trade Union Aims In An Organization (a Case Study Of Nigeria Union Of Teachers (nut) Enugu State)
- Inventory Valuation, Management Organization (a Case Study Of Emenite Limited, Enugu)
- The Critical Appraisal Of The Role Of Planning And Forecasting In Business Organisation (a Case Study Of Eastern Shop Nigeria Limited Ogui Enugu, Enugu State)
- Causes Of High Failure Rate In Quantitative Course Among Students In School Of Business Studies
- Causes And Effects Of Communication Gap In Office Administrative Efficiency (a Case Study Of Udi Local Government Area)
- Solving Unemployment Problem, Through The Establishment Of Small Scale Industries In Nkanu East Local Government Of Enugu State
- Problems And Prospect Of Marketing Petroleum Products In Nigeria (case Study Of Study Of Infra Oil Company Nigeria Plc Enugu – Ngwo)
- Influence Of Staff Training And Development On Operations Of Non Governmental Organization (a Case Study Of Anammco Enugu)