Marketing Of Family Planning Services In Enugu Urban

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This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study .
Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death.
The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The study also investigation the extent of  awareness created by parenthood federation Nigeria using marketing promo-tools as well as other socio-economic factors, which hinder the concept.
It went further to set out ways for both government and governmental organization to preach the message of family planning very well.
In the process of the research work some related materials were reviewed. These include, textbooks, handbill and journals on service marketing and family planning. This formed the secondary data form the study.
The primary data were collected through the use of questionnaire from respondents basically couples living together.
They are the major consumers of the family planning services.
The data collected was presented, analyzed and interpreted as well as testing
 The  hypothesis the data collected were tabulated into frequencies and percentages. chi-square (x2) statistic was used to test the hypothesis. It was found out that planned parenthood federation of Nigeria has been able to create a considerable awareness through the use of marketing communication tool. Also it was discovered that other socio-economic factors such as cultural value and religious belief equally prevented adoption of the concept to some extent. The research recommended massive education of the citizenry, establishment of mobile family planning unit in rural areas, integration of family planning as part of curricular, assistance from other social agencies. the study also suggests adequate government funding of the programme for effective and nation-wide operation campaign.

Cover page
Title page
Approval page 
Table of content 

Background of the study
Statement of problem
Objective of the study 
Statement of hypothesis
Significance of study
Scopes of the study 
Definition of terms 

Literature Review
What is family planning?
Reasons for family planning
Various methods of family planning
Consumer Behavior/ attitude
An overview of marketing services
Characteristics of services
Classification of services
Service management in non-profit organization
Research methodology
Source of data 
Population of study
Sample size determination
Sampling technique
Method of data collection 
Questionnaire Administration and Response Rate
Method of the study

Presentation analysis  and interpretation 
Test of hypothesis

Summary of findings recommendation
Conclusion bibliography

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(2015, 11). Marketing Of Family Planning Services In Enugu Urban.. Retrieved 11, 2015, from
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"Marketing Of Family Planning Services In Enugu Urban..", 11 2015. Web. 11 2015. <>.
"Marketing Of Family Planning Services In Enugu Urban.." 11, 2015. Accessed 11, 2015.

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