An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna

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ABSTRACT
This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.  
 
TABLE OF CONTENT
Title page 
Declaration 
Approval page 
Dedication
Acknowledgement
Abstract 
Table of contents

CHAPTER ONE 
1.1Background of the study 
1.2Statement of the problem
1.3Objectives of the study 
1.4Significance of the study 
1.5Research question 
1.6Scope of the study 
1.7Limitation of the study 

CHAPTER TWO 
2.1Introduction 
2.2Marketing (Defined)
2.3Requirement for effective strategic marketing 
2.4The nature of services 
2.5Marketing strategies for service firms
2.6The product life cycle marketing strategies 
2.7Summary 

CHAPTER THREE 
3.1Introduction 
3.2Research Design
3.3Area of study
3.4Population of study 
3.5Sample
3.6Instrument of data collection 
3.7Validation of the instrument 
3.8Reliability of the instrument
3.9Method of data collection 

CHAPTER FOUR 
4.1Introduction
4.2Characteristics of the respondents 
4.3Presentation of data and analysis in table 
4.4Test of hypothesis
4.5Summary of findings
4.6Discussion of findings

CHAPTER FIVE
5.1Introduction 
5.2Summary 
5.3Conclusions
5.4Recommendation 
Reference 
Appendices 

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(2014, 02). An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna.. ProjectStoc.com. Retrieved 02, 2014, from https://projectstoc.com/read/1984/an-evaluation-of-marketing-strategies-of-mobile-phone-operators-in-mtn-nigeria-kaduna
"An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna." ProjectStoc.com. 02 2014. 2014. 02 2014 <https://projectstoc.com/read/1984/an-evaluation-of-marketing-strategies-of-mobile-phone-operators-in-mtn-nigeria-kaduna>.
"An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna.." ProjectStoc.com. ProjectStoc.com, 02 2014. Web. 02 2014. <https://projectstoc.com/read/1984/an-evaluation-of-marketing-strategies-of-mobile-phone-operators-in-mtn-nigeria-kaduna>.
"An Evaluation Of Marketing Strategies Of Mobile Phone Operators In Mtn Nigeria, Kaduna.." ProjectStoc.com. 02, 2014. Accessed 02, 2014. https://projectstoc.com/read/1984/an-evaluation-of-marketing-strategies-of-mobile-phone-operators-in-mtn-nigeria-kaduna.

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