ABSTRACT
Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc.
And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies.
Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of the inhabitants of Nigeria.
To attain the above, data was collected through secondary sources such as the intensive extraction of ideas and information from both published and unpublished materials, journals etc.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 background of study
1.2 statement of problem
1.3 objective of study
1.4 significance of study
1.5 limitation of study
1.6 definition of the terms.
CHAPTER TWO
2.1 The literature review.
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 source of data (secondary data only)
3.2 locations of data
3.3 method of data collection.
CHAPTER FOUR
4.1 findings
CHAPTER FIVE
5.1 Recommendation
5.2 Conclusion
Bibliography.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). Marketing Of Commercial Bank’s Services.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984
"Marketing Of Commercial Bank’s Services." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984>.
"Marketing Of Commercial Bank’s Services.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984>.
"Marketing Of Commercial Bank’s Services.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984.
- Related Works
- An Appraisal Of Material Management Concept As A Strategy For Achieving Higher Productivity In Nigerian Bottling Company
- Impact Of Sales Persons On The Coporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)
- The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks In Enugu Metropolis (a Comparative Study Of Guinness Malta And Amsted Malta)
- The Impact Of Nafdac On Marketing Of Drugs In Enugu State
- Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria
- The Impact Of Road Network On The Marketing Of Agricultural Produce In Nigeria A Case Study Of Igbo-etiti Local Government Area Of Enugu State
- Service Quality – A Catalyst For Creating Customer Patronage For Bank Services (a Case Study Of Diamond Bank Nigeria Plc Enugu Man Branch Enugu)
- The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko)
- The Role Of National Agency For Food And Drug Administration And Control (nafdac) In Consumer Protection In Nigeria (a Case Study Of Some Selected Pure Water Bottling Firms In Enugu)
- Market Interest Rates And Commercial Bank Profitability: (a Case Study Of First Bank Of Nigeria Plc (2000 – 2004)