ABSTRACT
Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc.
And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies.
Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of the inhabitants of Nigeria.
To attain the above, data was collected through secondary sources such as the intensive extraction of ideas and information from both published and unpublished materials, journals etc.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 background of study
1.2 statement of problem
1.3 objective of study
1.4 significance of study
1.5 limitation of study
1.6 definition of the terms.
CHAPTER TWO
2.1 The literature review.
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 source of data (secondary data only)
3.2 locations of data
3.3 method of data collection.
CHAPTER FOUR
4.1 findings
CHAPTER FIVE
5.1 Recommendation
5.2 Conclusion
Bibliography.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). Marketing Of Commercial Bank’s Services.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984
"Marketing Of Commercial Bank’s Services." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984>.
"Marketing Of Commercial Bank’s Services.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984>.
"Marketing Of Commercial Bank’s Services.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4712/marketing-of-commercial-bank-rsquo-s-services-3984.
- Related Works
- Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba)
- The Role Of Accountant In The Economic Development Of Organization (a Study Of Nigerian Bottling Company Onitsha)
- An Appraisal Of Material Management Concept As A Strategy For Achieving Higher Productivity In Nigerian Bottling Company
- The Effect Of Cost Control In Powering Industries (a Case Study Of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis
- The Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Nigeria (a Case Study Of Bournvita Of Cadbury Nigeria Plc)
- Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria
- Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Umuahia Metropolis).
- Market Acceptability Of Locally Made Cosmetics Products (beauty Aids) In Nigeria, A Case Study Of Female Consumers In Enugu Urban
- An Appraisal Of Material Management Concept As A Strategy For Achieving Organizational Productivity (a Case Study Of Kaduna Refining And Petrochemical Ltd.)
- Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria – A Case Study Of Nnpc Enugu And Port-harcourt