ABSTRACT
Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effectively and effective implemented the company should consider the position of company in industry. The economy of the country the product life cycle and the product strategies.The data for this study were collected both from the primary and secondary source. A pilot survey of the sample size.In the course of the analysis many problems which happen the sale seven up bottling company were found out some of the finding are:
1. The company does not have a good promotional programme
2. The need for improved quality of the product
3. Seven up bottling company’s marketing strategies is not effectively integrated.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF TABLES
ABSTRACT
CHAPTER ONE
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 STATEMENT OF PROBLEM
1.4 OBJECTIVE OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 RESEARCH QUESTIONS
1.7 SIGNIFICANCE OF THE STUDY
CHAPTER TWO
REVIEW OF LITERATURE
SUMMARY OF THE RELATED REVIEWED LITERATURE
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 RESEARCH METHODOLOGY
3.2 RESEARCH DESIGN
3.3 AREA OF THE STUDY
3.4 POPULATION OF STUDY
3.5 SAMPLE AND SAMPLING PROCEDURE
3.6 INSTRUMENT FOR DATA COLLECTION
3.7 VALIDATION OF THE INSTRUMENT
3.8 RELIABILITY OF THE RESEARCH INSTRUMENT
3.9 METHOD OF DATA COLLECTION
3.10 METHOD OF DATA ANALYSIS
CHAPTER FOUR
DATA PRESENTATION AND RESULTS
SUMMARY OF RESULTS/FINDINGS
CHAPTER FIVE
DISCUSSION, IMPLICATION AND RECOMMENDATION
DISCUSSION OF RESULTS
CONCLUSIONS
IMPLICATION OF THE RESULTS
RECOMMENDATIONS
SUGGESTIONS FOR FURTHER STUDY
LIMITATION OF THE STUDY
REFERENCES
APPENDIX
LIST OF TABLE
4.1 Administration to know how many responses that drink soft drink
TABLE 2
4.2. Was administered to know the brand the consumers frequently, occasionally and really consumed.
TABLE 3
4.2 You observe the company advert
TABLE 4
4.3 Does the adverts play any major role in your purchase of the brands
TABLE 5
4.5 Want to know from the consumers that area they would want the company to improve
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State.. ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6569/the-impact-of-marketing-strategies-on-the-performance-of-seven-up-bottling-company-ltd-9th-mile-a-case-study-of-seven-up-industry-9th-mile-enugu-state-2660
"The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6569/the-impact-of-marketing-strategies-on-the-performance-of-seven-up-bottling-company-ltd-9th-mile-a-case-study-of-seven-up-industry-9th-mile-enugu-state-2660>.
"The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State.." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6569/the-impact-of-marketing-strategies-on-the-performance-of-seven-up-bottling-company-ltd-9th-mile-a-case-study-of-seven-up-industry-9th-mile-enugu-state-2660>.
"The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State.." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6569/the-impact-of-marketing-strategies-on-the-performance-of-seven-up-bottling-company-ltd-9th-mile-a-case-study-of-seven-up-industry-9th-mile-enugu-state-2660.
- Related Works
- The Marketing Of Commercial Bank Services In Nigeria An Apprasial
- The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)
- The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis (a Case Study Of Emenite Nigeria Plc)
- The Impact Of Marketing In The Development Of Tourism In Enugu State
- The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu
- Standardization Of Product
- The Role Of Accountant In The Economic Development Of Organization (a Study Of Nigerian Bottling Company Onitsha)
- Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets
- The Role Of Public Relations In The Marketing Of Hospital Services (a Case Study Of Park-lane Hospital Enugu)
- Marketing Of Hotel Services In Enugu Metropolis, A Case Study Of Mac – Davos Hotel Enugu