ABSTRACT
The major issue in this research work is the place of marketing in the service industries.
Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive.
This project looked to the place of marketing in the service industry, with emphasis on the authentic laundry and dry cleaning firm in Enugu. The study evaluated how the firm marketed its services to its customers and of customers are satisfied with services been rendered by the firm.
The study also tored to ascertain whether the staff of the firm and their customers have cordial relationship. These issues were addressed through theoretical and empirical approach with the help of the secondary and primary data collection method.
In the secondary data collection methods relative literature were reviewed to as certain what various authors have to say on the topic.
There primary data were collected through questionnaire administered on the customers complemented by providers view point drawn from Enugu metropolis as the case study.
The population of study comprised of the staff and customers of authentic laundry and dry cleaning firm.
The method of sampling adopted is the simple random sampling technique. A simple size of 150 respondents was in organizing the collected data, frequency distribution and tables were used while chi – square x2 was adopted to analyze and test hypothesis.
This method were able to revealed that authentic laundry were in line with the marketing concept practice, customers complaints are given prompt attention and good quality services are rendered to them also. There firm do not have parking space for customers.
It is recommended that authentic laundry and dry cleaning firm should continue with it good quality service.
To inculcate more of the marketing concept practice.
There firm should make available and enough parking space for their customers. Customers satisfaction should be continue to be their watchword.
The firm should continuously monitoring the effectiveness and efficient of their firm services through marketing research.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
List of table
CHAPTER ONE
1.1Background of the study
1.2Statement of the problem
1.3Objectives of study
1.4Hypothesis formulation
1.5Scope of the study
1.6Take T. CIII
1.7Significance of the study
1.8Definition of terms.
CHAPTER TWO
2.0LITERATURE REVIEW
2.1An overview of marketing
2.2The marketing concept
2.3The marketing mix
2.4An overview of service
2.5An overview of the service industry
2.6The role of marketing in the service industry
2.7The role of marketing in the dry cleaning industry in Enugu.
CHAPTER THREE
3.0RESEARCH METHODOLOGY
3.1Sources of data
3.2Population of the study
3.3Sample size determination
3.4Sampling size determination
3.5Treatment of data
3.6Questionnaire distribution and collection
3.7Research instrument used.
CHAPTER FOUR
4.0PRESENTATION ANALYSIS AND INTERPRETATION
4.1Data
4.2Presentation and analysis of data
4.3Interpretation of data
CHAPTER FIVE
5.0SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1Summary
5.2Recommendations
5.3Conclusions
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2012, 11). The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis).. ProjectStoc.com. Retrieved 11, 2012, from https://projectstoc.com/read/227/the-place-of-marketing-in-the-service-industries-a-case-study-of-selected-laundry-and-dry-cleaning-firms-in-enugu-metropolis
"The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)." ProjectStoc.com. 11 2012. 2012. 11 2012 <https://projectstoc.com/read/227/the-place-of-marketing-in-the-service-industries-a-case-study-of-selected-laundry-and-dry-cleaning-firms-in-enugu-metropolis>.
"The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis).." ProjectStoc.com. ProjectStoc.com, 11 2012. Web. 11 2012. <https://projectstoc.com/read/227/the-place-of-marketing-in-the-service-industries-a-case-study-of-selected-laundry-and-dry-cleaning-firms-in-enugu-metropolis>.
"The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis).." ProjectStoc.com. 11, 2012. Accessed 11, 2012. https://projectstoc.com/read/227/the-place-of-marketing-in-the-service-industries-a-case-study-of-selected-laundry-and-dry-cleaning-firms-in-enugu-metropolis.
- Related Works
- An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign)
- Problem Of Logistics In Marketing Fast Food In Enugu State. (a Case Study Of Nourisha Food Limited).
- Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction (a Case Study Of Gt Bank Plc)
- Consumer Protection And Drug Marketing In Nigeria
- The Marketing Of Educational Service (a Case Study Of Imt Enugu)
- The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)
- The Practice Of Corporate Social Responsibilities In The Brewery Industry (a Case Study Of The Nigerian Breweries Ama Enugu)
- The Relevance Of Computers In Management Information System. (a Case Study Of Nitel Plc Enugu)
- Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)
- The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)