ABSTRACT
The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu.
In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources.
The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data the following findings were made, the existing corporate image management at phinomar and FBN Enugu is not effective, thus derive from expectation.
Communication is glossily inadequate this does not favour the companies, it therefore hindered profitability, it was also discovered that link between management and workers is very poor. After this series of findings some recommendation were made.
-Public relation effort should be improved upon.
-Corporate image management is very essential for enhancing company profitability.
-Communication should be made adequate so as to suit the general public, for profitability.
-I accept every omission and mistakes therein.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Significance of the Study
1.5 Definitions of important terms
1.6 References
CHAPTER TWO
2.0 Literature Review
2.1 Meaning and History of Corporate Image Management
2.2 Different Views and Opinions about Corporate Image Management and Organizational
Profitability
2.3 Different Approach to Corporate Image Management
2.4 Method of studying the Problem
2.5 Corporate Image Management at First Bank Plc. Enugu
2.6 The Management Structure Of FBN Plc
References
CHAPTER THREE
3.0 Data Presentation
3.1 Analysis of Data
3.2 Recommendation
3.3 Conclusion
3.4 References
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 05). Effective Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd Ngwo, Enugu And First Bank Of Nigeria Plc, Enugu).. ProjectStoc.com. Retrieved 05, 2013, from https://projectstoc.com/read/1662/effective-corporate-image-management-as-a-strategy-for-enhancing-profitability-a-case-study-of-phinomar-nig-ltd-ngwo-enugu-and-first-bank-of-nigeria-plc-enugu
"Effective Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd Ngwo, Enugu And First Bank Of Nigeria Plc, Enugu)." ProjectStoc.com. 05 2013. 2013. 05 2013 <https://projectstoc.com/read/1662/effective-corporate-image-management-as-a-strategy-for-enhancing-profitability-a-case-study-of-phinomar-nig-ltd-ngwo-enugu-and-first-bank-of-nigeria-plc-enugu>.
"Effective Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd Ngwo, Enugu And First Bank Of Nigeria Plc, Enugu).." ProjectStoc.com. ProjectStoc.com, 05 2013. Web. 05 2013. <https://projectstoc.com/read/1662/effective-corporate-image-management-as-a-strategy-for-enhancing-profitability-a-case-study-of-phinomar-nig-ltd-ngwo-enugu-and-first-bank-of-nigeria-plc-enugu>.
"Effective Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd Ngwo, Enugu And First Bank Of Nigeria Plc, Enugu).." ProjectStoc.com. 05, 2013. Accessed 05, 2013. https://projectstoc.com/read/1662/effective-corporate-image-management-as-a-strategy-for-enhancing-profitability-a-case-study-of-phinomar-nig-ltd-ngwo-enugu-and-first-bank-of-nigeria-plc-enugu.
- Related Works
- Corporate Social Responsibility As A Tool For Organizational Effectiveness (a Case Study Of Nigeria National Petroleum Corporation (nnpc) In Warri, Delta State
- The Role Of Small And Medium Salle Enterprises In Ravamping Nigerian Economy ( A Case Study Of Starlyine Nigeria Limited Aba)
- The Impact Of Employees Participation In Decision Making And Organisational Productivity (a Case Study Of Anammco Company Enugu)
- Corporate Social Responsibility A Necessity To Nigerian Business Organizations
- The Contribution Of Oil Companies To The Development Of Port Harcourt Local Government And Ogoni Local Government Areas In River State
- Shortage Of Human Resources In Government Establshment Problems And Solutions (a Case Study Of Ministry Of Finance And Economic Planning Enugu State)
- The Effect Of Motivation On Employees Performance In Global Polythene Industry Kaduna
- The Role Of The Management Accountant In Profit Maximization (a Case Study Of Emenite Plc)
- The Impact Of The Press In Shaping Nigeria Political Structure A Case Study Of Enugu State
- The Effect Of Communication Gap In The Achievement Of Organisational Goal (a Case Study Of Nigeria Bottling Company Onitsha)