Improving Distribution Effectiveness In Marketing Operation

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ABSTRACT

The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that.  It tries to make the product available at place and time of exchange.
It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficient in the distribution of their products.
The research was carried out in Enugu metropolis.  The researcher made use of interviews, observation and questionnaires in collecting the primary data.  The respondents were made up of consumers, distributions and company personnel.
 
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Content

CHAPTER ONE
1.0 Introduction
1.1 General Background to the subject matter
1.2 Problems associated with the subject matter
1.3 Problem(s) that search will be concerned with
1.4 The importance of studying the area
1.5 Definition of important terms
1.6 Reference

CHAPTER TWO
2.0 Literature Review
2.1 The origin of the subject area
2.2 School of thought within the subject area
2.3 The school of thought relevance to the problem Of the search
2.4 Different method of studying the problem
2.5 Summary
2.6 Reference 

CHAPTER THREE
3.0 Conclusion
3.1 Data presentation (highlight of the study)
3.2 Analysis of the data
3.3 Recommendation 
3.4 Conclusion
3.5 Reference 

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